Platform for location and time based advertising

ABSTRACT

Embodiments of the present disclosure provide methods, systems, and computer-readable media for: registering mobile asset; registering content associated with the mobile asset; tracking a location of the mobile asset, the mobile asset being associated with the content to be transmitted to at least one device in proximity to the mobile asset as the mobile asset propagates through the space; receiving a specification of at least one rule for transmitting the content, the at least one rule comprises at least one of the following: at least one element of profile data corresponding to the at least one device, and at least one action; receiving an indication that the at least one device is in proximity to the location of the mobile asset; determining whether the at least one rule is met; and transmitting the content associated with the mobile asset to the at least one device.

RELATED APPLICATIONS

The present application is a Continuation of U.S. application Ser. No.16/823,323, filed Mar. 18, 2020, entitled “PLATFORM FOR LOCATION ANDTIME BASED ADVERTISING”, which is a continuation of U.S. applicationSer. No. 15/950,019, filed Apr. 10, 2018, entitled “PLATFORM FORLOCATION AND TIME BASED ADVERTISING”, which issued on Apr. 14, 2020 asU.S. Pat. No. 10,621,620, which is a Continuation-In-Part of U.S.application Ser. No. 15/483,790, filed on Apr. 10, 2017, entitled “APLATFORM FOR LOCATION AND TIME BASED ADVERTISING”, which issued on Dec.31, 2019 as U.S. Pat. No. 10,521,822, assigned to the assignee of thepresent application, which are hereby incorporated in its entirety byreference. It is intended that the referenced application may beapplicable to the concepts and embodiments disclosed herein, even ifsuch concepts and embodiments are disclosed in the referencedapplication with different limitations and configurations and describedusing different examples and terminology.

FIELD OF DISCLOSURE

The present disclosure generally relates to the field of advertising.More specifically, the present disclosure relates to an online platformfor managing geolocation and time-based advertising and methods formanaging and/or delivering location and time based advertisements.

BACKGROUND

Outdoor advertising is a very common and powerful mode of disseminatinginformation to users. Typically, outdoor advertising involves use ofsignage (e.g., a billboard, T.V., or other viewable advertisement)installed at public places such as, for example, roadways, bus/trainstations, airports, shopping centers, parking spaces, etc. Further,these signage are usually managed by an advertising agency that rentsthe signage to different advertisers for a predetermined time period.New media now allows online placements in a similar way to billboardadvertising.

However, while signage have proven to be an attractive means ofadvertising, they suffer from several drawbacks. For example, adverseweather such as fog, rain etc. greatly affects visibility of a signageto nearby users. Further, in order to provide visibility in low lightconditions, such as during night, external lighting systems are neededwhich increases cost. Additionally, presence of extraneous objects suchas trees, buildings, etc. partially or completely occludes signageresulting in poor visibility to users. Furthermore, for signage situatedat locations, such as along highways, where users are always moving,sufficient exposure of advertisements to users may not be possible. Itis therefore more difficult for the users to memorize the information ofthe advertisements.

Further, with existing methods of advertising using signage, neither theadvertising agency, media buyer, reseller, nor the advertiser is able todetermine reach and/or effectiveness of the advertisements. In otherwords, the advertiser is currently unaware about analytical informationrelating to consumption and usage of the advertisements on signage.Accordingly, advertisers are disadvantaged with regard to improvingeffectiveness of advertisements on signage or other advertising mediumssuch as, for example, but not limited to TV, real estate and otherstatic, traditional, virtual, 3D, holographic, and other digital signageplatforms. Digital signage may also be known as ‘dynamic signage’, and‘digital streaming”. If you work in marketing, design, IT, or PR, you'velikely come across a digital signage scenario that asks for yourexpertise. Digital signage is used across a wide portfolio. You see itin schools, convenience stores, hospitals, universities, receptions,sporting events, bus stops, malls and more. It's used to inform,educate, entertain and sell.

Over the years, the digital signage industry has adapted. What was onceexpensive, difficult and only available to the big brands of the worldis now accessible by everyone. For the independent restaurateurs and thecorner shops, as much as the big brands and signage.

Digital signage includes the provision of content (video, images,adverts, presentations) to a digital device such as a TV screen, tablet,iPad or kiosk. Digital signage may be used in both public and privateareas, including, for example, schools, stores and waiting rooms, torestaurants, bus stops and airports. Digital signage can also sometimesbe called ‘digital OOH’, ‘digital out-of-home’ or ‘dynamic signage’ butall effectively refer to the same thing.

Advertising on digital signage is currently non-interactive. In otherwords, subsequent to a user viewing an advertisement on a digitalsignage, there may be no immediate action performable by the user as aresult of viewing the advertisement. Typically, the user needs toremember or note writing information from the advertisement and performa related action later by, for example, going online, calling a phonenumber, making a purchase, etc. Accordingly, the user is burdened withremembering or writing down information or taking a picture. As aresult, a large number of users choose to ignore the advertisement, thusreducing the reach and/or effectiveness of the advertisement.

Therefore, there is a need for improved methods and systems foradvertising in outdoor and indoor locations.

BRIEF OVERVIEW

A platform for location and time-based advertisements and methods formanaging and/or delivering location and time-based advertisements may beprovided. This brief overview is provided to introduce a selection ofconcepts in a simplified form that are further described below in theDetailed Description. This brief overview is not intended to identifykey features or essential features of the claimed subject matter. Nor isthis brief overview intended to be used to limit the claimed subjectmatter's scope.

Embodiments of the present disclosure may provide methods, systems, andcomputer-readable media configured to perform at least the followingfunctions:

tracking a location of a mobile asset, the mobile asset being:

-   -   configured to propagate through space, and    -   associated with content to be transmitted to at least one device        in proximity to the mobile asset as the mobile asset propagates        through the space;

receiving an indication that the at least one device is in proximity tothe location of the mobile asset; and

transmitting the content associated with the mobile asset to the atleast one device.

Embodiments of the present disclosure may provide methods, systems, andcomputer-readable media configured to perform at least the followingfunctions:

registering mobile asset;

registering content associated with the mobile asset;

tracking a location of the mobile asset, the mobile asset being:

-   -   configured to propagate through space;    -   associated with the content to be transmitted to at least one        device in proximity to the mobile asset as the mobile asset        propagates through the space;

receiving a specification of at least one rule for transmitting thecontent, wherein receiving the specification of the at least one rulecomprises specifying at least one of the following:

-   -   a first rule associated with at least one element of profile        data corresponding to the at least one device, and    -   a second rule associated with at least one action performed by        the at least one device;

receiving an indication that the at least one device is in proximity tothe location of the mobile asset;

determining whether the at least one rule is met; and

transmitting the content associated with the mobile asset to the atleast one device.

Embodiments of the present disclosure may provide methods, systems, andcomputer-readable media configured to perform at least the followingfunctions:

receive a specification of a brand asset, wherein the brand assetcomprises as vehicle,

receive a specification of at least one media to be transmitted to atleast one mobile device in proximity to the brand asset,

receive a specification of at least one condition for transmitting theat least one media, wherein the at least one condition comprises atleast one action performed by the at least one device,

receive an indication that the at least one device is in proximity to alocation of the brand asset,

determine whether the at least one condition is met; and

transmit the at least one media associated with the brand asset to theat least one device.

Embodiments of the present disclosure may provide methods, systems, andcomputer-readable media configured to perform at least the followingfunctions:

specifying a content distribution campaign, the content distributioncampaign comprising;

-   -   a geolocation, and    -   media content associated with the geolocation;

specifying a plurality of rules for the content distribution campaign,wherein specifying the plurality of rules comprises:

-   -   specifying a first rule corresponding to a period of time,    -   specifying a second rule corresponding to at least one element        of profile data associated with a consumer, and    -   specifying a third rule corresponding to a course of travel        associated with the consumer;

receiving a first indication that the consumer is at a first locationwithin a radius of the geolocation;

assessing, in response to the first indication, the at least one elementof profile data associated with the consumer;

receiving a second indication that the consumer is at a second location;

determining the course of travel based, at least in part, on an analysisof the first location and the second location; and

establishing that the consumer is eligible for the content distributioncampaign when the plurality of rules is satisfied.

Embodiments of the present disclosure may provide methods, systems, andcomputer-readable media configured to perform at least the followingfunctions:

-   -   specifying a content distribution campaign comprising media        content associated with a geolocation;    -   specifying a plurality of rules for the content distribution        campaign, wherein specifying the plurality of rules comprises:        -   specifying the geolocation,        -   specifying a period of time, and        -   specifying at least one action to be performed by a            consumer;    -   receiving a first indication that the consumer is within a        radius of the geolocation;    -   tracking the consumer in response to receiving the first        indication to determine whether the consumer has performed the        at least one action; and    -   establishing that the consumer is eligible for the content        distribution campaign when the plurality of rules is satisfied.

Embodiments of the present disclosure may provide methods, systems, andcomputer-readable media configured to perform at least the followingfunctions:

-   -   defining at least one of the following for a registered asset:        -   a physical asset, and        -   a virtual asset;    -   defining a media content associated with the registered asset,        the media content comprising a first message and a second        message;    -   defining a consumer audience segment to be delivered the media        content;    -   defining a set of rules for providing the media content to the        consumer audience segment, the set of rules comprising:        -   a first rule corresponding a consumer's location in            association with the registered asset, and        -   a second rule corresponding to at least one action performed            by a consumer during a course of travel related to the            consumer's location in association with the registered            asset;    -   receiving a first determination that the first rule has been        satisfied;    -   associating the first message with the consumer upon the first        rule being satisfied;    -   receiving a second determination that the second rule has been        satisfied; and    -   associating the second message with the consumer upon the second        rule being satisfied.

Both the foregoing brief overview and the following detailed descriptionprovide examples and are explanatory only. Accordingly, the foregoingbrief overview and the following detailed description should not beconsidered to be restrictive. Further, features or variations may beprovided in addition to those set forth herein. For example, embodimentsmay be directed to various feature combinations and sub-combinationsdescribed in the detailed description.

BRIEF DESCRIPTION OF THE DRAWINGS

The accompanying drawings, which are incorporated in and constitute apart of this disclosure, illustrate various embodiments of the presentdisclosure. The drawings contain representations of various trademarksand copyrights owned by the Applicants. In addition, the drawings maycontain other marks owned by third parties and are being used forillustrative purposes only. All rights to various trademarks andcopyrights represented herein, except those belonging to theirrespective owners, are vested in and the property of the Applicants. TheApplicants retain and reserve all rights in their trademarks andcopyrights included herein, and grant permission to reproduce thematerial only in connection with reproduction of the granted patent andfor no other purpose.

Furthermore, the drawings may contain text or captions that may explaincertain embodiments of the present disclosure. This text is included forillustrative, non-limiting, explanatory purposes of certain embodimentsdetailed in the present disclosure.

FIG. 1 illustrates a block diagram of an operating environmentconsistent with the present disclosure.

FIG. 2 illustrates delivering advertisement content associated withtraditional or digital signage to a mobile device of a user bycommunicating with a beacon, in accordance with some embodiments.

FIG. 3 illustrates delivering advertisement content associated withtraditional or digital signage to a mobile device of a user bycommunicating with an online platform, in accordance with someembodiments.

FIG. 4 illustrates delivering advertisement content associated withtraditional or digital signage to a mobile device of a user based on arelative direction of the user's movement, in accordance with someembodiments.

FIG. 5 illustrates a flowchart of a method 500 of geolocation and timebased advertisements, in accordance with some embodiments.

FIG. 6 illustrates a flow chart of a method 600 geolocation and timebased advertisements by receiving advertisement content from a clientdevice, in accordance with some embodiments.

FIG. 7 illustrates a flow chart of a method 700 of detecting consumptionof an advertisement content associated with traditional or digitalsignage, in accordance with some embodiments.

FIG. 8 illustrates a flow chart of a method 800 of providing a pin dropfeature for identifying and viewing traditional or digital signageassociated with a geographical location on which a pin drop action isperformed, in accordance with some embodiments. Such commands may beperformed using voice command technology associated with the mobiledevice, enabled with a plurality of voice commands.

FIG. 9 illustrates a screenshot 900 of a GUI for adding one or moretraditional or digital signage to an online platform for geolocation andtime based advertisements, in accordance with some embodiments.

FIG. 10 illustrates a screenshot 1000 of a GUI for receiving informationregarding traditional or digital signage to be added on the onlineplatform, in accordance with some embodiments.

FIG. 11 illustrates a screenshot 1100 of a GUI for receiving a firstgeolocation corresponding to traditional or digital signage, inaccordance with some embodiments.

FIG. 12 illustrates a screenshot 1200 of a GUI for receivingadvertisement content corresponding to traditional or digital signage,in accordance with some embodiments.

FIG. 13 illustrates a screenshot 1300 of a GUI for adding one or moreadvertisers on the online platform, in accordance with some embodiments.

FIG. 14 illustrates a screenshot 1400 of a GUI for receiving informationcorresponding to an advertiser to be added on the online platform, inaccordance with some embodiments.

FIG. 15 illustrates a screenshot 1500 of a mobile app for deliveringgeolocation and time based advertisements, depicting advertisementcontent corresponding to one or more traditional or digital signagepassed by a user, in accordance with some embodiments.

FIG. 16 illustrates a screenshot 1600 of a mobile app for deliveringgeolocation and time based advertisements, depicting advertisementcontent corresponding to one or more traditional or digital signagesaved by a user, in accordance with some embodiments.

FIG. 17 illustrates a screenshot 1700 of a mobile app for deliveringgeolocation and time based advertisements, depicting advertisementcontent corresponding to traditional or digital signage, in accordancewith some embodiments.

FIG. 18 illustrates a screenshot 1800 of a mobile app for deliveringgeolocation and time based advertisements, depicting a plurality ofcategories associated with advertisement content corresponding to aplurality of traditional or digital signage, in accordance with someembodiments.

FIG. 19 illustrates a screenshot 1900 of a mobile app for deliveringgeolocation and time based advertisements, depicting a user interfacefor selecting advertisement content corresponding to traditional ordigital signage as a favorite, in accordance with some embodiments.

FIG. 20 illustrates a screenshot 2000 of a mobile app for deliveringgeolocation and time based advertisements, depicting advertisementcontent corresponding to one or more traditional or digital signageassociated with a pin drop action, in accordance with some embodiments.

FIG. 21 illustrates a block diagram of a system for implementing theonline platform for geolocation and time based advertising, inaccordance with some embodiment.

FIG. 22 illustrates a flow chart of a method for providing stand-aloneapplication, API, or SDK, in accordance to embodiments disclosed herein.

FIG. 23 illustrates a flow chart of a method for providing stand-aloneapplication, API, or SDK, in accordance to embodiments disclosed herein.

FIG. 24 illustrates a flow chart of a method for providing stand-aloneapplication, API, or SDK, in accordance to embodiments disclosed herein.

FIG. 25 illustrates a flow chart of a method for providing stand-aloneapplication, API, or SDK, in accordance to embodiments disclosed herein.

FIG. 26 illustrates a flow chart of a method for providing stand-aloneapplication, API, or SDK, in accordance to embodiments disclosed herein.

DETAILED DESCRIPTION

As a preliminary matter, it will readily be understood by one havingordinary skill in the relevant art that the present disclosure has broadutility and application. As should be understood, any embodiment mayincorporate only one or a plurality of the above-disclosed aspects ofthe disclosure and may further incorporate only one or a plurality ofthe above-disclosed features. Furthermore, any embodiment discussed andidentified as being “preferred” is considered to be part of a best modecontemplated for carrying out the embodiments of the present disclosure.Other embodiments also may be discussed for additional illustrativepurposes in providing a full and enabling disclosure. As should beunderstood, any embodiment may incorporate only one or a plurality ofthe above-disclosed aspects of the display and may further incorporateonly one or a plurality of the above-disclosed features. Moreover, manyembodiments, such as adaptations, variations, modifications, andequivalent arrangements, will be implicitly disclosed by the embodimentsdescribed herein and fall within the scope of the present disclosure.

Accordingly, while embodiments are described herein in detail inrelation to one or more embodiments, it is to be understood that thisdisclosure is illustrative and exemplary of the present disclosure, andare made merely for the purposes of providing a full and enablingdisclosure. The detailed disclosure herein of one or more embodiments isnot intended, nor is to be construed, to limit the scope of patentprotection afforded in any claim of a patent issuing here from, whichscope is to be defined by the claims and the equivalents thereof. It isnot intended that the scope of patent protection be defined by readinginto any claim a limitation found herein that does not explicitly appearin the claim itself.

Thus, for example, any sequence(s) and/or temporal order of steps ofvarious processes or methods that are described herein are illustrativeand not restrictive. Accordingly, it should be understood that, althoughsteps of various processes or methods may be shown and described asbeing in a sequence or temporal order, the steps of any such processesor methods are not limited to being carried out in any particularsequence or order, absent an indication otherwise. Indeed, the steps insuch processes or methods generally may be carried out in variousdifferent sequences and orders while still falling within the scope ofthe present invention. Accordingly, it is intended that the scope ofpatent protection is to be defined by the issued claim(s) rather thanthe description set forth herein.

Additionally, it is important to note that each term used herein refersto that which an ordinary artisan would understand such term to meanbased on the contextual use of such term herein. To the extent that themeaning of a term used herein—as understood by the ordinary artisanbased on the contextual use of such term—differs in any way from anyparticular dictionary definition of such term, it is intended that themeaning of the term as understood by the ordinary artisan shouldprevail.

Regarding applicability of 35 U.S.C. § 112, ¶6, no claim element isintended to be read in accordance with this statutory provision unlessthe explicit phrase “means for” or “step for” is actually used in suchclaim element, whereupon this statutory provision is intended to applyin the interpretation of such claim element.

Furthermore, it is important to note that, as used herein, “a” and “an”each generally denotes “at least one”, but does not exclude a pluralityunless the contextual use dictates otherwise. When used herein to join alist of items, “or” denotes “at least one of the items”, but does notexclude a plurality of items of the list. Finally, when used herein tojoin a list of items, “and” denotes “all of the items of the list”.

The following detailed description refers to the accompanying drawings.Wherever possible, the same reference numbers are used in the drawingsand the following description to refer to the same or similar elements.While many embodiments of the disclosure may be described,modifications, adaptations, updates, and other implementations arepossible. For example, substitutions, additions, or modifications may bemade to the elements illustrated in the drawings, and the methodsdescribed herein may be modified by substituting, reordering, or addingstages to the disclosed methods. Accordingly, the following detaileddescription does not limit the disclosure. Instead, the proper scope ofthe disclosure is defined by the appended claims. The present disclosurecontains headers. It should be understood that these headers are used asreferences and are not to be construed as limiting upon the subjectedmatter disclosed under the header.

The present disclosure includes many aspects and features. Moreover,while many aspects and features relate to, and are described in, thecontext of outdoor advertising, embodiments of the present disclosureare not limited to use only in this context. For example, thegeolocation and time based advertising are configurable to be used forindoor advertising as well.

Further still, the term ‘signage’ is used throughout the presentspecification as a general reference to an advertising medium. Althougha signage may be described in various embodiments, it should beunderstood that any advertising medium may be similarly applicable andconsidered to be within the scope of the present disclosure. Otheradvertising media may include, by way of non-limiting example,billboards, TV, real estate and other static, traditional, virtual, 3D,holographic. and digital signage platforms.

Still consistent with embodiments of the present disclosure, advertisingcontent may be provided based on at least one of, or both, geolocationand time data. Although some embodiments of the present disclosure aredescribed with respect to geolocation based advertising, suchembodiments may be contemplated to apply to time-based advertising andare, therefore, considered to be within the scope of the presentdisclosure.

I. Platform Overview

This overview is provided to introduce a selection of concepts in asimplified form that are further described below. This overview is notintended to identify key features or essential features of the claimedsubject matter. Nor is this overview intended to be used to limit theclaimed subject matter's scope.

The present disclosure may provide a stand-alone application, API, orSDK, configured to, for example, but not be limited to: i) registerdigital assets, physical assets, virtual assets, brand assets, mediaassets, and mobile assets associated with a platform user; ii) associatecontent to be delivered in response to an activation of those assets,including interactivity criteria, if applicable; iii) specify triggersfor delivering the content and target consumer profiles for receivingthe content; and iv) transmit content for engaging the consumer at theright time and/or place, with the targeted profile, and v) track userengagement and provide analytics on consumer engagement.

Disclosed is a method of geolocation and time-based advertising. Themethod may include generating, using a processor, a Graphical UserInterface (GUI) or a Visual User Interface (VUI), which may be usedinterchangeably herein, configured to be displayed on a client device. Aclient device may include a plurality of different computing devices.Additionally, the method may include transmitting, using a communicationinterface, the GUI to the client device. The transmission may beperformed via a modem configured to the device. Further, the method mayinclude receiving, using the communication interface, a firstgeolocation from the client device based on a user interaction with theGUI. Furthermore, the method may include, receiving, using thecommunication interface, an advertisement content from the clientdevice. Additionally, the method may include creating, using theprocessor, an association between the first geolocation and theadvertisement content. Further, the method may include storing, using astorage device, each of the first geolocation, the advertisement contentand the association. Furthermore, the method may include receiving,using the communication interface, a second geolocation from a mobiledevice. Additionally, the method may include comparing, using theprocessor, the second geolocation with the first geolocation. Further,the method may include transmitting, using the communication interface,the advertisement content to the mobile device based on the comparing.

Also disclosed is an online platform for geolocation and time-basedadvertising. The online platform may include a communication interfaceconfigured to: transmit a GUI to a client device; receive a firstgeolocation from the client device based on a user interaction with theGUI; receive an advertisement content from the client device; receive asecond geolocation from a mobile device; and transmit the advertisementcontent to the mobile device based on a comparison between the firstgeolocation and the second geolocation. Additionally, the onlineplatform may include a processor configured to: generate the GUIconfigured to be displayed on the client device; create an associationbetween the first geolocation and the advertisement content; compare thesecond geolocation with the first geolocation. Further, the onlineplatform may include a storage device configured to store each of thefirst geolocation, the advertisement content and the association.

Embodiments of the present disclosure may provide a platform 100 forenabling the delivery of content based on certain content selection anddelivery rules (hereinafter, referred to as an AdDrop™). Although theterm “AdDrop™ is a mark registered to the present Applicant, BoardActiveCorporation, the scope of the present disclosure is intended to coverany delivery of content based on certain content selection and deliveryrules.

The platform may enable a platform user (e.g., an Administrator or“Admin”) to interact with its target content consumers based on, forexample, but not limited to, the location of the consumer in time andspace, the actions the consumer takes within the time and space, thecharacteristics of the consumer, and the characteristics of theirtechnical devices. Accordingly, the various embodiments disclosed hereinprovide a new medium of communication with consumers. The mediumestablished by the present disclosure may be presented to the user on adigital content provision medium while still taking into account, forexample, but not limited to:

1) the physical space and time associated with the consumer;

-   -   a. where is the consumer and when is the consumer there?

2) the consumer's actions within the physical space and time;

-   -   a. what is the consumer doing at that time and place?

3) the consumer's characteristics and profile data; and

-   -   a. what do we know about this consumer?

4) the consumer's hardware for interfacing with the medium.

-   -   a. what screen is the consumer interfacing through?

Having addressed these points, the platform of the present disclosuremay then determine, as will be detailed below, what content to deliver,how to deliver the content, when to deliver it, where to deliver, andwho to deliver the content to. In this way, instead of providing genericcontent (e.g., advertisements) in space (e.g., a billboard or sign) orin time (e.g., a commercial), embodiments of the present inventionenable an Administrator to bring a custom-tailored content directly tothe nearest and best device associated with their target consumer withinvarious locations in time and space.

Still consistent with embodiments of the present disclosure, a contentof the AdDrop™ may be configured for functional interactivity withconsumer. The interaction may range from a basic request from a manualuser input to a tracking of user behavior with reference to the AdDrop™.In one example, an Admin of the platform (e.g., an Advertiser) may“drop” an advertisement to a consumer's device. The advertisement, inthis example, may be a promotional offer that requires a userinteraction to be ‘revealed’ or otherwise made available to theconsumer. The advertisement may instruct the user to perform an action,and the platform may be enabled track the user's performance of theaction. Upon a determination that the required action has beenperformed, a promotion associated with the AdDrop™ may be revealed,communicated, activated, or otherwise made available for consumption.

For example, a fast-food restaurant may configure the platform of thepresent disclosure to affect an AdDrop™ when a consumer is within aproximity to a billboard advertising the fast-food restaurant. Aspace-based AdDrop™ is disclosed in more detail below. The content ofthe AdDrop™ may appear on any computing device in operativecommunication with the platform (e.g., a mobile device associated withthe user). The content may instruct the consumer to take a specificaction in order to obtain a promotional offer. In one example, theaction may require the consumer to navigate to a location (e.g., thefast-food restaurant) within, for example, a pre-determined period oftime or a specific route. The consumer may elect to engage in thepromotion and begin navigating to the particular location. The platformmay track the consumer's behavior against the interactivity criteria forrevealing the promotional content. Upon detection of the fulfillment ofthe interactivity criteria (e.g., the consumer has arrived at thelocation within the predetermined period of time/via the specifiedroute), the promotional content may be provided to the user.

As another example, a radio station may issue an AdDrop™ at a point intime to a device associated with an end consumer (e.g., theircar-entertainment system). A time-based AdDrop™ is disclosed in moredetail below. The AdDrop™ may require the consumer to be one of thefirst few people to input an answer to a question to win the promotion.Consistent with embodiments of the present disclosure, modules mayenable the consumer to interact with the AdDrop™ through a userinterface (UI) layer integrated to the device receiving the AdDrop™.

As yet another example, an event coordinator (e.g., a facilitator of asporting event) may issue an AdDrop™ at a point in time and space toconsumers within the space at the time. A space and time based AdDrop™is disclosed in more detail below. The faciliatory of the sporting eventmay send content to the attendees of the event. The content may requirean interaction to provide the consumer with a reward for performing theinteraction. For example, the consumer may be required to share thecontent on their social media. In another example, the consumer may berequired to shake their phone quickly, so as to ascertain phonetelemetry data. The telemetry data may then be analyzed to determine ifthe user would qualify for the promotion (thereby engaging ininteractivity with the audience members of the venue).

In some embodiments of the present disclosure, the platform may providean AppAddress™ for an Admin to track and organize their media assetsused in triggering an AdDrop™. Although the term AppAddress™ is a markassociated with to the present Applicant, BoardActive Corporation, thescope of the present disclosure is intended to cover any tracking,organization, and identifier means for media assets. As will be detailedbelow, the media assets may be comprised of, but not limited to, forexample, a digitization of physical assets (e.g., geolocations forBillboards and Signage—referred to herein as “Smart Billboards” or“Active Boards”) and a digitization of virtual assets (e.g., areas ofspace; events in space-time). Further examples of digitized assets mayinclude, but not be limited to, for example, commercial centers,entertainment venues, transportation centers, television networks,online media networks, physical events, and virtual events.

The platform may enable the Admin to establish an exclusive permissionfor issuing an AdDrop™ within the AppAddress™ (e.g., geo-fencing ortime-based fencing). The AppAddress™ may be comprised of a uniqueidentifier which, in turn, may be transferable from one owner toanother. In this way, the exclusive permission for issuing an AdDrop™within an AppAddress™ may be transferred from one Admin to the next as atransferrable asset, much like a web domain.

In yet further embodiments, an AppAddress™ may be associated with adigitization of various brand assets (e.g., Tradename's, Logo's,Products, Designs, and other brand-identifying parameters for theAdmin). Image processing techniques may be used to aid in theidentification of those brand assets. In this way, and as will bedetailed below, a consumer may submit a captured image in order toreceive an AdDrop™. The platform may process the image to determine ifany of the objects within the image correspond to brand asset associatedwith an AppAddress™. If so, the platform may then employ the methods andsystems disclosed herein to deliver the appropriate content to the enduser. Accordingly, an AppAddress™ may be associated with media assetsand brand assets.

Embodiments of the present invention may be further enabled to associatemobile assets with an AppAddress™. For example, an Admin could configuretheir mobile assets to be used as ‘moving billboards’ for issuing anAdDrop™ to a target consumer. The platform may be enabled to track thelocation of the mobile assets in a plurality of ways. In a firstinstance, the platform may track the mobile asset locations (e.g., afleet of trucks) through an asset tracking module associated with theplatform. Such asset tracking module may comprise a computing device(e.g., smartphone) or dedicated global positioning system hardware. Inthis way, the platform may ensure that platform consumers within aradius of the mobile asset may be issued an AdDrop™. In anotherinstance, the platform may track the mobile asset locations (e.g., citybuses) through an external database with up-to-date mobile assetlocation information.

As another, non-limiting example, a food-truck company might registertheir trucks as mobile assets to their AppAddress™. They can furtherassociate promotional content to be issued through an AdDrop™ toprospective customers within the proximity of those mobile assets. Inthis way, the prospective customers may be notified with the AdDrop™ ofthe food-truck's proximity. As will be further detailed below, theAdDrop™ may track the prospective customer's actions for rewards(promotions) and other interactivity upon the prospective customer'sfulfillment of an action (e.g., arriving at the mobile asset's locationwithin a period of time, or sharing the content of the AdDrop™ throughsocial media).

Still consistent with embodiments of the present disclosure, theappropriate content to be used for an AdDrop™ may be defined by theAdmin and, in some embodiments, may be further associated at theAppAddress™. The content may be provided by the Admin in various contenttypes (e.g., iOS compatible, Android compatible, and the like).Furthermore, and as will be detailed below, the content may be segmentedinto various categorizes, tailored for a profile characteristic of theconsumer that is to receive the content. Further still, the content maybe segmented to correspond to specific digitized assets used intriggering the delivery of the content. For interactive content, theAdmin may be enabled to configure interactivity criteria that a consumermust engage in for the delivery or disclosure of certain contentsegments. This interactivity criteria for the delivery or disclosure ofcontent segments may be employed by the platform in the determination ofwhich content segments to deliver, in response to which user actions.

In accordance to the various embodiments herein, each AdDrop™,AppAddress™, digitized assets, and/or delivered content may beassociated with analytics. The platform may be comprised of an analyticslayer that compiles and tracks, through a tracking module, a consumer'sbehavior or engagement with the AdDrop™. As will be detailed below, theanalytics module may provide metrics associated with the AdDrop'simpressions, click-throughs, revisits, and various other trackingmetrics. In some embodiments, the analytics layer may be in operativecommunication with the tracking module and consumer profile data inorder to compile and aggregate such metrics. In this way, by way ofnon-limiting example, the analytics layer can track a consumer'sinteraction with the AdDrop™ as well as actions made subsequent to theconsumer's engagement with the AdDrop™ (e.g., a “conversion” metricmight be set to track when the consumer routes to a Fast Food restaurantafter receiving an AdDrop™). The tracking of user behavior with regardto content present to the consumer in time and space may be referred toas Geolitics™.

In various embodiments, the analytics layer may be in bi-directionalcommunication with an external dataset. The external dataset may be, forexample, CRM data comprising additional user profile data. In this way,the platform may obtain profile data for a consumer as well as returnadditional analytics data back to the external dataset. Thus, theexternal dataset may be used for i) determining the content of anAdDrop™ for a specific consumer, and ii) maintaining an up-to-dateprofile for a consumer, including analytics obtained after the deliveryof the AdDrop™, thereby providing a more complete user profile.Additional details with regard to the analytics layer are providedbelow.™

Consistent with embodiments of the present disclosure, the platform maybe configured to work as a stand-alone application (as detailed in '790application), or as an application programming interface (API) and/orsoftware development kit (SDK) for developers of existing applications.In this way, the platform, and the various modules disclosed herein, maybe utilized modularly and integrated into various parties to establish,for example, a content delivery network.

For example, a brand (e.g., a fast-food restaurant chain) may have anexisting mobile application for its consumers nationwide. The same brandmay also have, for example, billboards and various other media assetsthroughout the nation that it uses in advertising to its consumers. Theplatform of the present disclosure may provide a solution for such brandto digitize their media assets and deliver interactive content to theirconsumers by integrating their mobile application with the platform ofthe present disclosure. In this way, the integrated application may nowenable the brand to engage its consumers when they are, for example, atdesignated points in space (e.g., near a billboard or at a store), andtime (e.g., during a video commercial for the brand) for an AdDrop™.Moreover, the interactivity of the AdDrop™ will enable yet a deeperlevel of consumer engagement with the brand, with the added benefit ofaggregating richer analytics on their consumers and their interactionhistory with the brand.

Accordingly, embodiments of the present disclosure may provide astand-alone application, API, or SDK, configured to, for example, butnot be limited to:

-   -   i) register digital assets, physical assets, virtual assets,        brand assets, media assets, and mobile assets associated a        platform Admin (e.g., an AppAddress™),    -   ii) associate content to be delivered in response to an        activation of those assets (e.g., an AdDrop™), including        interactivity criteria, if applicable,    -   iii) specify triggers for delivering the AdDrop™ (e.g.,        space/time/event) and target consumer profiles for receiving the        AdDrop™ (e.g.,        Gender/Demographic/Propensity/Interest/Behavior/Etc.),    -   iv) transmit interactive AdDrop™ for engaging the consumer at        the right time/place, with the targeted profile, and    -   v) track user engagement and provide analytics on consumer        engagement.

Still consistent with embodiments of the present disclosure, an onlineplatform for geolocation and time based advertising may be provided. Theonline platform may be used by individuals or companies to providegeolocation and time based advertisements associated with real and/orvirtual signage to mobile users and also track user interaction with thegeolocation and time based advertisements.

The online platform for geolocation and time based advertisementsenables an advertising company and others to manage all traditional ordigital signage from a single user interface. A virtual signage worksmuch like a traditional or digital signage in that a user can see anadvertisement when the user is physically located near a geolocationassociated with the virtual signage. Accordingly, the online platformmay broadcast the advertisement to the user when the user is a vicinityof the traditional or digital signage.

As an example, users who drive by a geolocation may be “beaconed” orprovided with promotional content through, for example, a mobile deviceapplication. In an instance, a beacon (i.e., a radio transmitter) may beinstalled at a traditional or digital signage and/or a locationcorresponding to a virtual signage. In other embodiments, a modem may beinstalled and configured to the signage to enable telecommunicationsbetween devices and the signage. The content may include, in someinstances, a live feed transmission. Further still, the content mayinclude contact point information of a person or entity associated withthe content. In some instances, signage with beacon technology may beconsidered as “Smart Billboards” or “Active Boards” with geolocation andtime based interactive functionality. As will be described in greaterdetail below, other advertising platforms, such as TVs, may be “SmartTVs” with geolocation and time based interactivity functions.

Beacons are small devices which can transmit a signal therefore‘searching’ for a Bluetooth-enabled device like a smartphone. They arelow-cost and require little energy, with transmitters that are equippedwith Bluetooth Low Energy (BLE). They're becoming a hot topic withindigital signage as the Beacon transmitters can determine how close adevice is (such as a smartphone in a shopper's pocket) and transmit aspecific signal as a result. This signal may trigger an app on thedevice, therefore drawing attention to the physical business or locationthat the beacon is housed in. It should be understood that content maybe transmitted from a signage to any type of computing device capable ofproviding the content to its corresponding user. Thus, although someembodiments disclose mobile computing devices, such as smartphones, manyother computing devices may apply, including, but not limited to, in-carentertainment systems.

Accordingly, as a user drives by the traditional or digital signageand/or the location associated with the virtual signage, a mobile deviceof the user gets beaconed with promotional content. Alternatively, themobile device of the user may determine a geolocation of the mobiledevice and transmit the geolocation to the online platform.Subsequently, the online platform may transmit the promotional contentto the mobile device.

The promotional content may include a website, a phone, an emailaddress, a video, live feeds, an expiration date, a QR code and a URLfor tracking users and interacting with users, as well as additionalinformation about the advertiser. In addition, the content may includeconnect point information. The connect point information may include,for example, an owner of the signage or a representative of the owner.The URL may include a unique identifier associated with traditional ordigital signage.

Accordingly, when the user clicks the URL, the online platform may crossreference the user. In other words, the online platform may detectconsumption of the advertisement by the user and consequently generateadvertisement statistics corresponding to large number of users.Further, the online platform may also transmit a cookie to the mobiledevice to track the user for marketing purposes and online behavioraladvertising. As a result, the advertisement statistics and/or analyticsmay indicate number of users who drove by a signage; number of users whoclicked the URL that was sent to their mobile device when they drove bythe signage; number of users who shared the advertisement and so on.Further, webpage corresponding to the URL may include tracking data thatenables the advertising company to collect demographic information ofthe users who viewed the signage.

Further, the online platform may also allow advertising companies topurchase or rent a physical signage and/or a virtual signage.Accordingly, the online platform may provide a user interface for makingpayments. Further, the online platform may allow the advertisingcompanies to manage payment schedules, including for example, automaticrenewal of rent or lease.

Furthermore, the online platform may integrate with existingadvertisement networks (e.g., Google™ Ad Network), mapping applications(e.g., Google Maps™), in-vehicle communication systems (e.g., Apple™Carplay™) and navigation systems (e.g., TomTom™) in order to deliveradvertisements while users drive by real and/or virtual signage.

Additionally, the online platform may facilitate a pin drop feature,according to which, when a user is driving by a location, the user mayperform a pin drop action. Consequently, all advertisements fromtraditional or digital signage in the vicinity of the location may beautomatically received and saved in the mobile device of the user.Accordingly, the user may view the advertisements, or reload theadvertisement, later on. Such commands may be performed using voicecommand technology associated with the mobile device, enabled with aplurality of voice commands.

The online platform provides a GUI to enable an advertising company toadd traditional or digital signage, exemplarily illustrated in FIG. 9.Further, the GUI, as exemplarily illustrated in FIG. 10, may enable theadvertising company to provide information associated with theadvertising company, such as, for example, a name of the advertisingcompany, a category of an advertisement content, a name of thetraditional or digital signage, notes and a description etc.Additionally, the GUI may enable the advertising company to define anadvertising content associated with the traditional or digital signage.Further, the GUI, as exemplarily illustrated in FIG. 11, may allow theadvertising company to define a geographic location of the traditionalor digital signage. In some embodiments, geofencing may be enabled bythe area or set of coordinates selected by the user. In some instances,the geographic location does not need to correspond to a physical boardand can be a purely digital signage (i.e., virtual signage). Further,the GUI, as illustrated in FIG. 12, may also enable selection of asignage image that gets sent to mobile devices of users when they passby the traditional or digital signage and/or a location of the virtualsignage. Additionally, the GUI may also enable the advertising companyto define a radius. Accordingly, only those users whose distance fromthe geographical location is lesser than or equal to the radius wouldreceive the advertising content.

Further, the online platform may allow a platform manager to add, deleteor modify user accounts corresponding to advertising companies throughthe GUI, as exemplarily illustrated in FIG. 13. Accordingly, the GUI, asexemplarily illustrated in FIG. 14 may enable the platform manager toenter details corresponding to an advertising company to be added to theonline platform. Consequently, an advertising company may become a userof the online platform for managing and/or delivering associatedgeolocation and time based advertisements.

Further, in order to facilitate delivery of advertisement content tousers, the online platform may provide a software application (“app”)installable on the mobile device associated with a user. The mobiledevices may include, for example, smartphones, in-vehicle communicationsystems, navigation systems, and digital signage, and other formats. Forinstance, the app may be made available for download at an app store oronline.

The app may be configured to monitor geolocation of the mobile device,using for example, a built-in GPS receiver in the mobile device.Further, the app may be configured to transmit the geolocation to theonline platform through a wireless communication network, such as,cellular network. Accordingly, the online platform may be configured toidentify and retrieve advertisement content associated with real and/orvirtual signage corresponding to the geolocation transmitted by themobile device. Subsequently, the online platform may transmit theadvertisement content to the mobile device to be displayed on the mobiledevice, as exemplarily illustrated in FIG. 17. Further, the app orbeacon may be configured to store all such advertisement contentreceived from the online platform in a local storage unit on the mobiledevice. Accordingly, the app may enable a user to view all traditionalor digital signage that the user has passed by (e.g., walk, ride, ordrive), as exemplarily illustrated in FIG. 16.

Additionally, when an advertisement content is displayed to the userwhile the user is in proximity to traditional or digital signage, theapp may also enable a user to save the advertisement content.Accordingly, the user may retrieve a saved advertisement content andview later, as exemplarily illustrated in FIG. 15.

Additionally, the app may be configured to maintain a categoryassociated with advertisement contents. As a result, the app may be ableto sort the saved advertisement contents based on a category, providedby the user as exemplarily illustrated in FIG. 18.

Additionally, the app may be configured to enable the user to performactions such as “Mark”, “Favorite”, “Save”, and “Share” with regard toan advertisement content displayed on the mobile device, as exemplarilyillustrated in FIG. 19. In this way, embodiments of the presentdisclosure may provide for a “tap and save” media to the consumer, and a“tap and spend” media to the advertiser. Such commands may be performedusing voice command technology associated with the mobile device,enabled with a plurality of voice commands.

Further, the app may also be configured to provide the pin drop feature.Accordingly, when the user is at a location, the app may enable the userto drop a pin by touching a Pin Button on the app's GUI. Accordingly,the app may store the location on the local storage device.Subsequently, the user may select the location and view traditional ordigital signage in the vicinity of the location, as exemplarilyillustrated in FIG. 20. Embodiments of the present disclosure may applyto all forms of digital signage platforms, not just real and/or virtualsignage.

Digital signage may be comprised of many different technologicalcomponents. Any form of display (screens, tablets, kiosks, projectors,signage) that shows information may be configured as a digital signage.

Still consistent with embodiments of the present disclosure, time-basedadvertisements may be provided in particular geographical segments. Theprovision of the time-based advertisements may correspond totelecommunications and television networks (collectively referred toherein as ‘tele-broadcast’). A viewer within the geographical segment ofa tele-broadcast may be exposed to a plurality of advertisements duringthe streaming of a program. Such advertisements may be broadcasted tothe viewer by an entity associated with the corresponding geographicalsegment.

Embodiments of the present disclosure may enable a platform user toselect at least one geographical segment and at least one time at whichpromotional content associated with the platform user may betele-broadcasted. The platform may then provide the promotional contentand the specified at least one tele-broadcast time for broadcasting thepromotional content to an entity or entities corresponding to thespecified at least one geographical segment. In turn, a viewer withinthe geographical segment, at the specified time, may be provided withthe promotional content not only via the tele-broadcast, but alsothrough a software application associated with the platform.

In some embodiments, a viewer may have a Smart TV and/or a Digital TVconnected to a local area network (LAN). In such scenarios, the softwareapplication running on a computing device on the same LAN may be enabledto determine that the viewer has been displayed the promotional content,within the geographical segment and the specified time. In turn, thesoftware application may provide the promotional content via thesoftware application in accordance to the embodiments disclosed herein.

Both the foregoing brief overview and the following detailed descriptionprovide examples and are explanatory only. Accordingly, the foregoingbrief overview and the following detailed description should not beconsidered to be restrictive. Further, features or variations may beprovided in addition to those set forth herein. For example, embodimentsmay be directed to various feature combinations and sub-combinationsdescribed in the detailed description.

II. Platform Configuration

FIG. 1 is an illustration of a platform consistent with variousembodiments of the present disclosure. By way of non-limiting example,the online platform 100 for geolocation and time based advertisementsmay be hosted on a centralized server 110, such as, for example, a cloudcomputing service. The centralized server may communicate with othernetwork entities, such as, for example, a signage equipped with wirelesscommunication means, a mobile device (such as a smartphone, tablet, alaptop, or wireless computing devices etc.) and a client device (such asa desktop, laptop, smartphone etc.). A user, such as a manager of theonline platform 100 and/or an administrator of an advertising companymay access platform 100 through a software application. The softwareapplication may be embodied as, for example, but not be limited to, awebsite, a web application, a desktop application, and a mobileapplication compatible with a computing device 2100. One possibleembodiment of the software application may be provided by BoardActiveSuite of products and services. Accordingly, the user may provide, forexample, advertisement content and one or more geographical locationscorresponding to traditional or digital signage. In response, theplatform may associate the advertisement content with the one or moregeographical locations and accordingly deliver the advertisement contentto mobile devices in the vicinity of the one or more geographicallocations.

As will be detailed with reference to FIG. 21 below, the computingdevice through which the platform may be accessed may comprise, but notbe limited to, for example, a desktop computer, laptop, a tablet, ormobile telecommunications device. As will be detailed with reference toFIG. 21 below, the computing device through which the platform may beaccessed may comprise, but not be limited to, for example, Smart TV, adesktop computer, laptop, a tablet, or mobile telecommunications device.Though the present disclosure is written with reference to a mobiletelecommunications device, digital signage, and TVs, it should beunderstood that any computing device may be employed to provide thevarious embodiments disclosed herein.

1. Embodiments of the present disclosure provide a platform comprised ofa distributed set of modules, including, but not limited to:

-   -   A. An Admin Module 185;    -   B. A Consumer Module 165;    -   C. An Activation Module 125;    -   D. A Transmission Module 145; and    -   E. A Data Sets 195.

In some embodiments, the present disclosure may provide an additionalset of modules for further facilitating the software and hardwareplatform. The additional set of modules may comprise, but not be limitedto:

-   -   A. A Delivery Rules Layer;    -   B. An Analytics Layer;    -   C. An Admin Application UI Layer;    -   D. A Consumer Tracking Layer;    -   E. A Consumer Application UI Layer;    -   F. A Content Interaction Layer; and    -   G. A Data Layer

FIG. 1 illustrates a non-limiting example of operating environments forthe aforementioned modules. Although modules are disclosed with specificfunctionality, it should be understood that functionality may be sharedbetween modules, with some functions split between modules, while otherfunctions duplicated by the modules. Furthermore, the name of the moduleshould not be construed as limiting upon the functionality of themodule. Moreover, each stage in the claim language can be consideredindependently without the context of the other stages. Each stage maycontain language defined in other portions of this specifications. Eachstage disclosed for one module may be mixed with the operational stagesof another module. Each stage can be claimed on its own and/orinterchangeably with other stages of other modules. The following claimswill detail the operation of each module, and inter-operation betweenmodules.

Still consistent with embodiments of the present disclosure, theaforementioned modules may be integrated, via an API or SDK, and beinter-configured with an existing computing application to performvarious stages of the aforementioned method. For example, the API/SDKmay be integrated to control:

-   -   a. Digital content associated with an administrator;    -   b. Activation Parameters for triggering a delivery of the        digital content;    -   c. Delivery Rules for selecting a content type to be delivered        to a particular consumer;    -   d. Access, Manage, and Track Consumer Profile Data; and    -   e. Access, Manage, and Update External Data sets.

Consistent with embodiments of the present disclosure, activationparameters may determine what triggers an ad delivery event to commence.For example, the activation parameters may occur based on, but notlimited to, the following parameters:

-   -   A. Space;    -   B. Time;    -   C. Space-Time; or    -   D. Image Processing.        -   A. Space            -   Designates a point in space for an AdDrop™, regardless                of time, including, but not limited to:                -   Real Space—Physically Associated with a location of                    a Static Object;                -   Virtual Space=Area defined by coordinates on a map,                    but not associated with a physical object; and                -   Dynamic—Objects Markers associated with mobile                    assets.        -   B. Time            -   Designates a point in time for an AdDrop™, regardless of                space, including, but not limited to:                -   Predefined time—Set to occur at a specific time or                    window of time:                -    May be scheduled,                -    Schedule may be obtained from an external dataset;                -   Variable—Set to occur upon a triggering event:                -    May be associated with a manual, Admin action, and                -    For example: the Admin may be enabled to enact a                    triggering event by way of the Admin UI layer;        -   C. Space-Time            -   Designates a specific point in space at a specific point                in time to be activate the AdDrop™                -   Event                -    Corresponds to some event in a future time, but is                    not defined by the Admin, including, but not limited                    to:                -    Venue Schedule                -    Sport Schedule                -    Commercial Schedule        -   D. Image Processing            -   Consumer may capture an image and submit the image to                the platform;                -   Consumer can be prompted to prove they are near a                    trigger.            -   Perform image processing will determine whether there                are registered Brand Assets within an image; and            -   May determine an AppAddress™ associated with the                registered assets.

2. Embodiments of the present disclosure provide a hardware and softwareplatform operative as a distributed system of modules and computingelements for performing at least the following functions.

Activating an AdDrop™

Embodiments of the present disclosure are enabled to determine aninstance of space and time, aligned to trigger an AdDrop™. The followingsection discloses, in part, what parameters may activate an AdDrop™sequence to occur.

i. Spatial Activation

A space based activation trigger may be based at least on, but notlimited to, the following.

-   -   Spatial Regions associated with an AdDrop™.        -   A physical media        -   A virtual media            -   May be achieved via, for example, GPS Management System.            -   May enable Admin to specify regions in space associated                with AdDrop™ event.    -   Objects/Markers in Space may be associated with Ads        -   Certain Objects/Markers may be mobile (e.g., mobile assets),            -   E.G., Moving Object that is being Tracked                -   Bus,                -   Food Truck,                -   Delivery Vehicle,                -   Plumber Truck,                -   Moving Truck,                -   Person tracking, and                -   The like.            -   Such objects may be configured with a location detection                module.        -   Embodiments of the present disclosure may access use            external data sets to get up-to date coordinates on the            mobile assets.            -   Moving Object Can Have Beacon (See Transmission Module)            -   May also be tracked through external data.

ii. Time Based Activation

A time based activation trigger may be based at least on, but notlimited to, the following:

-   -   Predefined time        -   Configured to occur at unconstrained points in space, at a            particular time.        -   Rule: “At this time, Blast All Consumers”.    -   Variable Time        -   Configured to occur at unconstrained points in space, at a            variable time.            -   May be typically associated with a manual action.        -   Function: “When I click this button, Blast All Users”.    -   Event Trigger Based        -   Configured to occur at unconstrained points in space, at a            variable time.        -   Example: A commercial when played, anywhere in world, at any            point in time.            -   Commercial could be in any video format.        -   Could use external data to get up-to date delivery            parameters.            -   Event Schedule for a Venue.            -   Game Schedule for a Sporting Event.

iii. Space/Time Based Activation

-   -   Configured to occur at unconstrained points in space, at a        variable time.    -   Events:        -   Venues.        -   Promotional Offerings at Store Front.    -   In some embodiments, unlike previous triggers, where a consumer        can be near a designated physical/virtual media and receive an        AdDrop™ at a time (predefined, variable, or event based), the        Space/Time trigger may designate a specific point in space at a        specific point in time to be activate the AdDrop™.

3. Embodiments of the present disclosure provide a hardware and softwareplatform operative by a set of methods and computer-readable mediacomprising instructions configured to operate the aforementioned modulesand computing elements in accordance with the methods.

The methods and computer-readable media may comprise a set ofinstructions which when executed are configured to enable a method forinter-operating at least one of the following modules:

-   -   A. An Admin Module 185;    -   B. A Consumer Module 165;    -   C. An Activation Module 125;    -   D. A Transmission Module 145; and    -   E. A Data Sets 195.

The aforementioned modules may be inter-operated to perform a methodcomprising the following stages:

-   -   1. Register Assets        -   a. Digital Assets        -   b. Physical Assets        -   c. Virtual Assets        -   d. Media Assets        -   e. Mobile Assets        -   f. Assign AppAddress™ to the Registered Assets    -   2. Receive Content        -   a. Associate with an AppAddress™        -   b. Associate with Interactivity Rules    -   3. Receive Delivery parameters        -   a. Receive Ad Activation Parameters        -   b. Receive Ad Delivery Parameters        -   c. Associate Content Type(s) with the AdDrop™ Parameters    -   4. Receiving Activation Command        -   a. Determine Space Event Has Occurred        -   b. Determine that Time trigger has occurred        -   c. Determine if Space/Time Event Has Occurred        -   d. Determine Device Type Used    -   5. Select Appropriate Ad to Transmit        -   a. Receive Information About User        -   b. Compare to Ad Delivery Rules        -   c. Select Appropriate Content Type(s) to transmit    -   6. Transmit AdDrop        -   a. Receive Indication of Content Interaction        -   b. Ad Content may provide user with Instructions for            revealing additional content (promotion)        -   c. Engage User Tracking        -   d. Receive Feedback from User    -   7. Provide Interactive Content        -   a. Determine if revealing interactive content is true        -   b. Bi-Directional communication with the User

Although the stages are disclosed in a particular order, it should beunderstood that the order is disclosed for illustrative purposes only.Stages may be combined, separated, reordered, and various intermediarystages may exist. Accordingly, it should be understood that the variousstages, in various embodiments, may be performed in arrangements thatdiffer from the ones claimed. Moreover, various stages may be added orremoved from the without altering or deterring from the fundamentalscope of the depicted methods and systems disclosed herein.

4. Embodiments of the present disclosure provide a platform comprised ofa distributed set of computing elements.

The platform is operative to control a computing device in furtheranceof the operation of the aforementioned modules. Although the followingdisclosure describes one type of computing device, the platform may becomprised of more than one computing device in operation. ComputingDevice 2100, detailed in FIG. 21, is yet another example.

-   -   The computing device may comprise, but not limited to at least        one of the following:        -   A processing unit,        -   A memory storage,    -   The computing device may be embodied as a mobile computing        device,        -   wherein the computing device comprises, but is not limited            to,            -   A tablet,            -   A smartphone,            -   A drone,            -   A wearable device,            -   A vehicle;            -   Smart TV's; and            -   Smart Screens.    -   The computing device may comprise sensing devices,        -   wherein the sensing device may comprise, but is not limited            to,            -   A camera capturing content,            -   A microphone for enabling voice commands,            -   A location detection module, and            -   A biometrics module;        -   Wherein the location detection module is configured to:            -   a. Enables the reading and communicating of location                data associated with a sensing device;            -   b. The location data may be obtained by way of, for                example, but not limited to:                -   i. Human tracking (e.g., implanted tracking chips);                -   ii. GPS/IP Address/Triangulation                -   iii. LAN/WAN; and                -   iv. The detection of a device orientation to enable                    ‘point and click’ functionality.

In some embodiments the computing device may be embodied as any of thecomputing elements illustrated in FIG. 1, including, but not limited to,the Admin Module 185 and the Consumer Module 165.

In some embodiments, multiple mobile devices may be associated with asame platform user. As such, the platform may be enabled to functionacross devices, thereby receiving and sending data to multiple devicesassociated with the same platform user. In this way, the platform may beconfigured to track a platform user across multiple devices andcommunicate with the platform user at, for example, a device that isnearest to him, or a device that best fits the needs of the platformuser.

Furthermore, in some embodiments, the computing device may comprisetransmission module 145. Transmission module 145 may be configured to,for example, transmit content to a consumer. Such transmission mayinvolve transmission technology, including, but not limited to:

-   -   A. Beacon Technology;    -   B. Embedded Chipset Transmission;    -   C. Bluetooth;    -   D. WIFI;    -   E. RFID;    -   F. NFC;    -   G. GPS Mapping and Management system; and    -   H. Other transmission missions.

In various embodiments, and as will be detailed below, transmissionmodule 145 may be configured to cause a transmission of content throughcentralized server.

A. Sub-Modules Operative by the Computing Device

The computing device may be operated in accordance to multiple softwaremodules and layers. Layers may comprise sub-modules, although, in someembodiments, the layers may constitute an entire module. The platformmay be operative to control at least one of the following sub-modules ofa computing device in furtherance of the execution of the instructionscontained in the Admin Module 185:

-   -   1. An Admin Application UI Layer;    -   2. A Data Layer;    -   3. A Delivery Rules Layer; and    -   4. An Analytics Layer.

The following provides non-limiting examples of functions and featuresof the aforementioned layers.

-   -   1. The Admin Application UI Layer        -   a. May be configured for Stand-Alone Applications or            integrated into existing applications:            -   i. Example: Embedded frame within an existing web                application;        -   b. Enables user-control of the Computing Device;        -   c. Enables user-control of the Modules of the Computing            Device:            -   i. An Admin Module 185;            -   ii. A Consumer Module 165;            -   iii. An Activation Module 125;            -   iv. A Transmission Module 145; and            -   v. Data Sets 195;        -   d. Enables user-control of the Sub-Modules:            -   i. A Delivery Rules Layer;            -   ii. An Analytics Layer;            -   iii. An Admin Application UI Layer;            -   iv. A Consumer Tracking Layer;            -   v. A Content Interaction Layer; and            -   vi. A Data Layer.    -   2. The Data Layer        -   a. Enables asset data storage, tracking, and management of:            -   i. Digital Assets;            -   ii. Physical Assets;            -   iii. Virtual Assets;            -   iv. Media Assets; and            -   v. Mobile Assets;        -   b. Enables content Storage, tracking, and management;        -   c. Enables Assignment of an AppAddress™ to associate assets            with content;        -   d. Enables consumer profile data storage, tracking, and            management; and        -   e. Enables communication and interoperation with Data Sets            195.    -   3. The Delivery Rules Layer        -   a. Establishes the parameters and criteria for selecting            content to be delivered to a consumer:            -   i. Can be based on Activation Module Parameters:                -   1. Space,                -   2. Time, and                -   3. Space/Time;            -   ii. Can be based on Consumer Profile Parameters,                including, but not limited to:                -   1. Gender,                -   2. Demographic,                -   3. Propensity,                -   4. Interest, and                -   5. Behavior data;            -   iii. Can be based on a device type associated with the                consumer;        -   b. Accesses consumer profile data for a user to receive the            content:            -   i. Can receive user data from the Data Layer,            -   ii. Can receive user data from Tracking Layer,            -   iii. Can receive user data from a CRM, and            -   iv. Can receive user data from External PII Dataset;        -   c. Determines if the parameters and criteria for selecting            content to be delivered to a consumer is met; and        -   d. Selects content to be delivered based on content that            corresponds with selection parameters and criteria.    -   4. The Analytics Layer        -   a. Tracks actions user takes through tracking devices            associated with the user,            -   i. Can engage in bi-directional communication with the                Consumer Tracking Layer;        -   b. Further tracks and logs user actions with the Ad for            metrics to be compiled in association with the delivered            content;        -   c. Can be organized by User/Admin/AppAddress™ and various            other organize can be used to Update user Profile;        -   d. Can be coupled to external CRM data;        -   e. Can be coupled to external PII data;        -   f. Updates for Content Interactivity data,            -   i. Can engage in bi-directional communication with the                Content Interaction Layer; and        -   g. Report back with            Conversions/Behaviors/Actions/Interactions.

The platform may be operative to control at least one of the followingsub-modules of a computing device in furtherance of the execution of theinstructions contained in the Consumer Module 165:

-   -   1. A Consumer Application UI Layer;    -   2. A Content Interaction Layer; and    -   3. A Consumer Tracking Layer.

The following provides non-limiting examples of functions and featuresof the aforementioned layers.

-   -   1. The Consumer Application UI Layer        -   a. May be configured for Stand-Alone Applications or            integrated into existing applications:            -   i. Example: Embedded frame within an existing web                application;        -   b. Enables user-control of the Computing Device;        -   c. Enables user-control of the Modules of the Computing            Device:            -   i. A Consumer Module 165;        -   d. Enables user-control of the Sub-Modules:            -   i. A Consumer Application UI Layer; and            -   ii. A Content Interaction Layer; and        -   e. Enables users to share the content through various            external platforms.

FIGS. 9-20 depict various embodiments of the Consumer Application UILayer.

-   -   2. The Content Interaction Layer        -   a. Operates based on interactivity rules and fulfillment            criteria associated with content as established by an Admin:            -   i. As rules and criteria are met, based on tracking                performed by the Consumer Tracking Layer, additional                content segments may be revealed;            -   ii. Additional content segments may be pre-sent along                with the content, thereby enabling the revealing of the                additional content segments to be performed by the                consumer interaction layer; and            -   iii. Additional content segments may be sent after an                initial content, wherein the interaction layer does not                have the content until the criteria is met, after which                point the additional content segments are transmitted;        -   b. Enables tracking of users as they engage with the            content:            -   i. May operate in conjunction with the Consumer Tracking                Layer to provide content interaction data; and            -   ii. May update data associated with the Analytics Layer;        -   c. Enables the consumer to elect to ‘engage’ ad, at which            point tracking may begin.    -   3. The Consumer Tracking Layer        -   a. Operates based on interactivity rules and fulfillment            criteria;        -   b. Tracking might not always occur, but may occur after a            triggering event (e.g., consumer elects to engage the            content);        -   c. Can continue to track after triggering event to collect            analytical data in order to determine, for example:            -   i. Where the consumer went after receiving the content,            -   ii. How the consumer behaved with relation to the                content, and            -   iii. Impression and conversion parameters associated                with the content;        -   d. May employ a tracking identifier (e.g., a Cookie ID or a            hash):            -   i. This cookie idea could be cross referenced from a                plurality of external data set, and            -   ii. Enabling Cross Platform Tracking;        -   e. Tracking may employ, for example:            -   i. Location Data,            -   ii. Orientation Data,            -   iii. Sensor Data,            -   iv. Camera Data,            -   v. Microphone data,            -   vi. Telemetry Data,            -   vii. Biometric Data, and            -   viii. Voice Data.

Various hardware components may be used at the various stages ofoperations follow the method and computer-readable medium. For example,although the methods have been described to be performed by a computingdevice, it should be understood that, in some embodiments, differentoperations may be performed by different networked elements in operativecommunication with the computing device. For example, server 110 and/orcomputing device 2100 may be employed in the performance of some or allof the stages disclosed.

Referring now to FIG. 2, delivering advertisement content associatedwith traditional or digital signage to a mobile device of a user bycommunicating with a beacon, in accordance with some embodiments isillustrated. As shown, in an instance, a traditional or digital signage202 may be installed at a first geolocation. The location may not belimited to a billboard along a road as illustrated. Rather, the locationmay include, but not limited to, for example, a sporting event or anairport. Further, the traditional or digital signage may be equippedwith a beacon 204 configured to transmit wireless signals 208 containingthe advertisement content. As a mobile device 206 approaches thetraditional or digital signage 202, the mobile device may be configuredto receive the wireless signals 208. For example, a mobile app installedon the mobile device may regularly monitor for presence of wirelesssignals 208. Accordingly, when the mobile device 206 is within thetransmission range of the beacon 204, the mobile app may decode thewireless signals 208 and display the advertisement content on the mobiledevice 206. The mobile device 206 may be operated by a user travellingby the traditional or digital signage, such as for example, in avehicle. Although many embodiments are described herein with referenceto a vehicle, any use in proximate location of the signage, whether ornot in a vehicle, may be operative with the embodiments disclosedherein.

Although FIG. 2 depicts a traditional or digital signage at the firstgeographical location, in view of the present disclosure, it may beunderstood that in some embodiments, the traditional or digital signagemay be empty or completely absent. In some embodiments, a virtualsignage may be used. A virtual signage may be displayed to the user by,for example, but not limited to, augmented reality digital imageprocessing techniques, or virtual reality environments. The user neednot be aware of the presence of the virtual signage in their geolocationfor embodiments to enable the provision of the advertisement associatedwith the virtual signage. Thus, by placing the beacon 204 at the firstgeolocation, the same end result of displaying advertisement content onthe mobile device 206 in the vicinity of the first geolocation may beachieved.

FIG. 3 illustrates delivering advertisement content associated withtraditional or digital signage to a mobile device of a user bycommunicating with an online platform 100, in accordance with someembodiments. It should be noted that, with some embodiments, theprovision of the advertisement and the interactivity with digitalsignage may be with a computing device built into the user's vehicle. Asshown, a traditional or digital signage 302 may be physically installedat a first geolocation. Additionally, the traditional or digital signage302 may be equipped with a beacon 304 configured to transmit wirelesssignals 208 containing the advertisement content. Further, a mobiledevice 306 may be configured to regularly monitor a location of themobile device. For example, a mobile app installed on the mobile device306 may periodically query a GPS receiver on the mobile device todetermine a current location of the mobile device. Further, the mobileapp may be configured to regularly transmit the location of the mobiledevice to the online platform 100 over a communication channel 308, suchas for example, wireless cellular network and/or the Internet.

Accordingly, in an instance, as the mobile device 306 approaches thetraditional or digital signage 302, the mobile device may be configuredto receive the wireless signals transmitted by the beacon 308.Alternatively, and/or additionally, the mobile device 306 may alsoreceive advertisement content from the online platform upon approachingthe vicinity of the traditional or digital signage. Accordingly, in aninstance, advertisement content received from the beacon 308 may beaugmented with advertisement content received from the online platform.

Although FIG. 3 depicts a traditional or digital signage at the firstgeographical location, in view of the present disclosure, it may beunderstood that in some embodiments, the traditional or digital signagemay be empty or completely absent. Further, in an instance, even if thebeacon 304 is absent at the first geolocation, the same end result ofdisplaying the advertisement content on the mobile device 306 in thevicinity of the first geolocation may be achieved.

FIG. 4 illustrates delivering advertisement content associated withtraditional or digital signage to a mobile device of a user based on arelative direction of the user's movement, in accordance with someembodiments. As illustrated, a traditional or digital signage 402 may beinstalled at a first geolocation. Signage 402 may comprise an attachablemodem 422 so as to enable signage to interface with a telecommunicationsnetwork. The telecommunications network, in turn, may be in operativecommunication with mobile device 404.

Further, the traditional or digital signage 402 may be installed on oneside of a highway such that, the traditional or digital signage 402 isvisible only to users travelling on the corresponding side of highwaytowards a face of the traditional or digital signage 402. As a result, amobile device 404 carried by a user travelling towards the face of thetraditional or digital signage 402 may be able to receive theadvertisement content corresponding to the traditional or digitalsignage 402. In order to achieve this, a direction of travel of themobile device 404 in relation to the first geolocation location may bedetermined. The direction of travel may be determined, for example,using data received from GPS receiver on the mobile device 404 inconjunction with map information. Accordingly, a mobile app on themobile device 404 may transmit direction of motion information to theonline platform 100 through a communication channel 406 such as, forexample, wireless cellular network and/or the Internet. Further, basedon the direction of motion information received, the online platform 100may determine that the traditional or digital signage 402 is intended tobe visible for a user of the mobile 404. Consequently, the onlineplatform may deliver the advertisement content to the mobile device 404.

However, users travelling on the other side of the highway away from theface of the traditional or digital signage 402 may not be able to viewthe traditional or digital signage 402. Accordingly, for example, amobile device 408 operated by a user travelling away from the face ofthe traditional or digital signage 402 may not receive the advertisementcontent. Accordingly, a mobile app on the mobile device 408 may transmitdirection of motion information to the online platform 100 through thecommunication channel 406. Further, based on the direction of motioninformation received, the online platform 100 may determine that thetraditional or digital signage 402 is not intended to be visible for auser of the mobile 408. Consequently, the online platform may notdeliver the advertisement content to the mobile device 408.

As a result, advertisement content may be delivered to users only ifthey are relevant. In some embodiments it can be foreseen that, forexample, the advertisement content may not be relevant for userstraveling away from the face of a signage since the signage may beadvertising a facility that is situated ahead of the location of thesignage. As a result, users who are travelling in an opposite directionmay not able to visit the facility and avail of an offer advertised onthe signage. Still consistent with embodiments, advertisement contentmay be provided based on, for example, demographic informationassociated with the consumer receiving the content. In this way, thecontent may be tailored by, for example, category, to the user.

III. Platform Operation

Although methods 500 to 800 have been described to be performed byplatform 100, it should be understood that computing device 2100 may beused to perform the various stages of methods 500 to 800. Furthermore,in some embodiments, different operations may be performed by differentnetworked elements in operative communication with computing device2100. For example, server 110 may be employed in the performance of someor all of the stages in methods 500 to 800. Moreover, server 110 may beconfigured much like computing device 2100.

Although the stages illustrated by the flow charts are disclosed in aparticular order, it should be understood that the order is disclosedfor illustrative purposes only. Stages may be combined, separated,reordered, and various intermediary stages may exist. Accordingly, itshould be understood that the various stages illustrated within the flowchart may be, in various embodiments, performed in arrangements thatdiffer from the ones illustrated. Moreover, various stages may be addedor removed from the flow charts without altering or deterring from thefundamental scope of the depicted methods and systems disclosed herein.Ways to implement the stages of methods 500 to 800 will be described ingreater detail below.

FIG. 5 illustrates a flowchart of a method 500 of geolocation and timebased advertisements, in accordance with some embodiments. The method500 may include a step 502 of generating, using a processor, a GraphicalUser Interface (GUI) configured to be displayed on a client device.Additionally, the method 500 may include a step 504 of transmitting,using a communication interface, the GUI to the client device. Further,the method 500 may include a step 506 of receiving, using thecommunication interface, a first geolocation from the client devicebased on a user interaction with the GUI. In some embodiments, the firstgeolocation may be associated with at least one of a traditional ordigital signage and a virtual signage. Furthermore, the method 500 mayinclude a step 508 of receiving, using the communication interface, anadvertisement content from the client device. Additionally, the method500 may include a step 510 of creating, using the processor, anassociation between the first geolocation and the advertisement content.Further, the method 500 may include a step 512 of storing, using astorage device, each of the first geolocation, the advertisement contentand the association. Furthermore, the method 500 may include a step 514of receiving, using the communication interface, a second geolocationfrom a mobile device. The mobile device may include one or more of asmartphone, a vehicle navigation system and an in-vehicle communicationsystem. Additionally, the method 500 may include a step 516 ofcomparing, using the processor, the second geolocation with the firstgeolocation. Further, the method 500 may include a step 518 oftransmitting, using the communication interface, the advertisementcontent to the mobile device based on the comparing.

Further, in some embodiments, the online platform may be configured forreceiving, using the communication interface, a radius from the clientdevice. The radius may define a region centered on the firstgeolocation. Further, comparing the first geolocation with the secondgeolocation comprises determining whether the second geolocation fallswithin the region. As a result, the administrator of an advertisingcompany may control an area surrounding the first geolocation withinwhich users would receive the advertisement content.

In some embodiments, the communication interface may include a longrange communication interface configured to provide communicationbetween the online platform for geolocation and time based advertisingand each of the client device and the mobile device. Alternatively,and/or additionally, in some embodiments, the communication interfacemay include a short range communication interface and a long rangecommunication interface. Further, the long range communication interfacemay be configured to provide communication between the online platformfor geolocation and time based advertising and the client device.Furthermore, the short range communication interface may be configuredto provide communication between a beacon and the mobile device.Additionally, the beacon may be located in a vicinity of the firstgeolocation.

FIG. 6 illustrates a flow chart of a method 600 for geolocation and timebased advertisements by receiving advertisement content from a clientdevice, in accordance with some embodiments. The advertisement contentmay include each of an advertisement, a category associated with theadvertisement, an optical code, a promotional code, an expiration dateassociated with the promotional code and a URL of a webpage.Accordingly, the method 600 may include a step 602 of receiving, usingthe communication interface, the advertisement from the client device,wherein the advertisement comprises at least one of a text, an image, anaudio and a video. Additionally, the method 600 may include a step 604of receiving, using the communication interface, the category from theclient device. Further, the method 600 may include a step 606 ofreceiving, using the communication interface, the optical code from theclient device. Furthermore, the method 600 may include a step 608 ofreceiving, using the communication interface, each of the promotionalcode and the expiration date from the client device. Further, the method600 may include a step 610 of receiving, using the communicationinterface, the URL from the client device.

An exemplary GUI for receiving the advertisement content is illustratedin FIG. 12. As shown, the GUI may enable a user, such as anadministrator of an advertising company to select a file containing theimage (i.e., Signage image) to be associated with the traditional ordigital signage. Additionally, the GUI may provide a functionality toperform editing operations on the image, such as, but not limited to,resizing, cropping, filtering etc. Further, the GUI may also enable theadministrator to select a logo to be associated with the advertisementcontent. Furthermore, the GUI may also enable the administrator to enterthe expiration date. Moreover, the GUI may also enable the administratorto select a file containing an optical code, such as for example, abarcode or a QR code. Additionally, the GUI may also provide afunctionality to create a barcode or a QR code. Additionally, and/oralternatively, the GUI may also enable the administrator to enter apromo code and an Audio/Video link, including, for example, connectpoint information.

In some embodiments, the category associated with the advertisementcontent may enable the user to manage the advertisement content in amore effective manner. For example, the user may be able to search,filter or sort advertisement contents from various real and/or virtualsignage based on the category. Accordingly, using an input unit of themobile device, the user may provide the category. Subsequently, using adisplay unit of the mobile device, the advertisement associated with thecategory may be displayed.

FIG. 7 illustrates a flow chart of a method 700 of detecting consumptionof an advertisement content associated with traditional or digitalsignage, in accordance with some embodiments. In order to facilitatedetecting consumption, a URL of a webpage configured for trackingrequests is embedded in the advertisement content. Further, the URL isuniquely associated with the first geolocation corresponding to thetraditional or digital signage. Accordingly, the method 700 may includea step 702 of receiving, using the communication interface, the URL fromthe mobile device. For instance, when the advertisement content isdisplayed on a mobile device of a user, a click operation on the URL bythe user may generate a webpage request received by the online platform.Additionally, the method 700 may include a step 704 of detecting, usingthe processor, a consumption of the advertisement content by the mobiledevice based on receiving the URL. As an example, receipt of the webpagerequest from the mobile device is indicative of the fact that theadvertisement content was displayed on the mobile device.

Further, in some embodiments, additional tracking of user activity maybe performed. For example, subsequent to a click operation on the URL,the online platform may transmit, using the communication interface, acookie to the mobile device. Further, the cookie may be configured totrack user activity on the mobile device. As a result, rich userbehavior data may be collected that may provide greater insights intouser intent, interest etc. which may facilitate targeted advertising anduser analytics.

Further, in some embodiments, based on detecting the consumption of theadvertisement, advertisement statistics may be generated using theprocessor. The advertisement statistics may include one or more ofnumber of views of the advertisement content, number of actionsperformed on the advertisement content, number of saves performed on theadvertisement content, and number of shares performed on theadvertisement content. Further, the advertisement statistics may bedisplayed along with a corresponding real and/or virtual signage, asexemplarily illustrated in FIG. 9. As a result, an advertising companymay obtain immediate insights into user interaction with a correspondingreal and/or virtual signage.

FIG. 8 illustrates a flow chart of a method 800 of providing a pin dropfeature for identifying and viewing traditional or digital signageassociated with a geographical location on which a pin drop action isperformed, in accordance with some embodiments. Accordingly, the method800 may include a step 802 of receiving, using an input unit of a mobiledevice, a pin drop action from a user of the mobile device. Throughoutthe various embodiment disclosures herein, touch, voice, and gestureinput may be an input medium compatible with the computing devices used.The pin drop action may be received when the mobile device is in avicinity of the first geolocation. Further, the method 800 may include astep 804 of storing, using a storage of the mobile device, each of thefirst geolocation and the advertisement content. Furthermore, the method800 may include a step 806 of receiving, using the input unit, aselection corresponding to the pin drop action. Additionally, the method800 may include as step 808 of displaying, using a display of the mobiledevice, the advertisement content based on the selection.

An exemplary illustration of the pin drop feature may be seen in FIG.20. As illustrated, the screenshot 2000 of the GUI depicts twogeographical locations where the user performed a pin drop action.Further, the GUI may also display a time at which the pin drop actionwas performed. Additionally, corresponding to each pin drop event, anoption (i.e., “View Nearby Boards”) may be provided for the user to viewnearby real and/or virtual signage.

Although methods 2200, 2300, 2400, 2500, and 2600 have been described tobe performed by platform 100, it should be understood that computingdevice 2100 may be used to perform the various stages of methods 2200,2300, 2400, 2500, and 2600. Furthermore, in some embodiments, differentoperations may be performed by different networked elements in operativecommunication with computing device 2100. For example, server 110 may beemployed in the performance of some or all of the stages in methods2200, 2300, 2400, 2500, and 2600. Moreover, server 110 may be configuredmuch like computing device 2100.

Although the stages illustrated by the flow charts are disclosed in aparticular order, it should be understood that the order is disclosedfor illustrative purposes only. Stages may be combined, separated,reordered, and various intermediary stages may exist. Accordingly, itshould be understood that the various stages illustrated within the flowchart may be, in various embodiments, performed in arrangements thatdiffer from the ones illustrated. Moreover, various stages may be addedor removed from the flow charts without altering or deterring from thefundamental scope of the depicted methods and systems disclosed herein.Ways to implement the stages of methods 2200, 2300, 2400, 2500, and 2600will be described in greater detail below.

FIG. 22 illustrates a flow chart of a method for providing stand-aloneapplication, API, or SDK, in accordance to embodiments disclosed herein.Method 2200 may comprise the following stages and sub-stages:

-   -   Stage 2201—Registering Assets        -   Assets registered may include, but not be limited to:            -   A. Digital Assets,            -   B. Physical Assets,            -   C. Virtual Assets,            -   D. Media Assets, and            -   E. Mobile Assets.        -   In some embodiments, the registered assets may be assigned            AppAddress™.    -   Stage 2202—Receiving AdDrop™ Content        -   The received content may be associated with an AppAddress™.        -   The received content may be associated with Interactivity            Rules.    -   Stage 2204—Receiving AdDrop™ parameters        -   Ad Activation Parameters may be received.        -   Ad Delivery Parameters may be received.        -   Content Type(s) may be associated with the AdDrop            Parameters.    -   Stage 2206—Receiving AdDrop™ Activation Command        -   Determine if a Spatial trigger has Occurred.        -   Determine if a Time-based trigger has occurred.        -   Determine if a Space/Time based trigger has occurred.        -   Determine a Device Type Used in order to select suitable            content format.    -   Stage 2208—Selecting an Appropriate Ad to Transmit        -   Retrieve data about consumer based on consumer profile data.        -   Compare to Ad Delivery Rules against consumer profile data.        -   Select appropriate content type(s) to transmit.    -   Stage 2210—Transmitting AdDrop™        -   Receive Indication of Content Interaction.        -   Ad Content may provide user with Instructions for revealing            additional content (promotion).        -   Engage User Tracking.        -   Receive Feedback from User.    -   Stage 2212—Provide Interactive Content        -   Determine if revealing interactive content rules and            criteria are met.        -   Enable Bi-Directional communication with the consumer.        -   Enable Consumer Tracking to commence.

FIG. 23 illustrates a flow chart of a method for providing stand-aloneapplication, API, or SDK, in accordance to embodiments disclosed herein.Method 2300 may comprise the following stages and sub-stages:

-   -   Stage 2301—Registering Assets        -   Assets registered may include, but not be limited to:            -   A. Digital Assets,            -   B. Physical Assets,            -   C. Virtual Assets,            -   D. Media Assets, and            -   E. Mobile Assets.        -   In some embodiments, the registered assets may be assigned            AppAddress™.    -   Stage 2302—Receiving AdDrop™ Content        -   Content Can Be Interactive.        -   Interactive content may be released in segments based on            user feedback.        -   Content may be different for Different User Profile types.        -   Content may be different for Different User Device Types.    -   Stage 2304—Receive AdDrop™ Activation Parameters        -   A. Space            -   Designates a point in space for an AdDrop™, regardless                of time, including, but not limited to:                -   Real Space—Physically Associated with a location of                    a Static Object;                -   Virtual Space=Area defined by coordinates on a map,                    but not associated with a physical object; and                -   Dynamic—Objects Markers associated with mobile                    assets.        -   B. Time            -   Designates a point in time for an AdDrop™, regardless of                space, including, but not limited to:                -   Predefined time—Set to occur at a specific time or                    window of time:                -    May be scheduled,                -    Schedule may be obtained from an external dataset;                -   Variable—Set to occur upon a triggering event:                -    May be associated with a manual, Admin action, and                -    For example: the Admin may be enabled to enact a                    triggering event by way of the Admin UI layer.        -   C. Space-Time            -   Designates a specific point in space at a specific point                in time to be activate the AdDrop™.                -   Event                -    Corresponds to some event in a future time, but is                    not defined by the Admin, including, but not limited                    to:                -    Venue Schedule,                -    Sport Schedule, and                -    Commercial Schedule.        -   D. Image Processing            -   Consumer may capture an image and submit the image to                the platform;                -   Consumer can be prompted to prove they are near a                    trigger.            -   Perform image processing will determine whether there                are registered Brand Assets within an image.            -   May determine an AppAddress™ associated with the                registered assets.    -   Stage 2306—Receiving AdDrop™ Delivery Rules        -   A. Based on Rules Selecting Content to Be Delivered Upon            Activation            -   Can receive user data from Tracking Module.            -   Can receive user data from CRM module.            -   Can receive user data from External PII Module.            -   Gender/Demographic/Propensity/Interest/Behavior/Etc.    -   Stage 2306—Associating Content Type(s)        -   An association is made with the activation parameters,            delivery rules, to be

Delivered When Activation/Rules Met.

FIG. 24 illustrates a flow chart of a method for providing stand-aloneapplication, API, or SDK, in accordance to embodiments disclosed herein.Method 2400 may comprise the following stages and sub-stages:

-   -   Stage 2302—Determining Spatial Trigger has occurred        -   Can be based on data received from consumer tracking layer.        -   Can use Image Processing—Sent from the consumer.    -   Stage 2304—Determining that Time-Based trigger has occurred        -   Determine if Space Trigger is True.            -   Can Await Image Processing to Determine if by a                registered asset.    -   Stage 2306—Determining if Space/Time Event Has Occurred        -   Determine if event has occurred.    -   Stage 2308—Receiving Profile Data        -   Can determine device type used.        -   Can receive consumer data from Tracking Module.        -   Can receive consumer data from CRM Module.        -   Can receive consumer data from External PII Module.        -   Can receive data associated with consumer            Gender/Demographic/Propensity/Interest/Behavior/Etc.    -   Stage 2310—Comparing Profile Data        -   Comparing to Ad Delivery Rules.    -   Stage 2312—Retrieving Content        -   Look Up Content Type(s) associated with Trigger and Rules.

FIG. 25 illustrates a flow chart of a method for providing stand-aloneapplication, API, or SDK, in accordance to embodiments disclosed herein.Method 2500 may comprise the following stages and sub-stages:

-   -   Stage 2502—Engaging Ad Transmission Module        -   May directly Transmit AdDrop™.            -   A. E.G., Beacon Technology        -   May indirectly transmit AdDrop™.            -   A. E.G., Server 110        -   May Update User Profile to Account for Ad Transmission.    -   Stage 2504—Receiving Indication of Content Interaction        -   Ad Content may provide user with Instructions for revealing            additional content (promotion).    -   Stage 2506—Engaging of Consumer Tracking        -   May be configured to commence upon AdDrop™ receipt or            interaction.        -   Track for Fulfillment of Interaction Request Type.        -   Receive Feedback from User.    -   Stage 2508—Providing Interactive Content        -   Enables Bi-Directional Communication.        -   Reveals based on interactivity rules associated with            content.        -   May Update Content.        -   May Update Analytics.

FIG. 26 illustrates a flow chart of a method for providing stand-aloneapplication, API, or SDK, in accordance to embodiments disclosed herein.Method 2600 may comprise the following stages and sub-stages:

-   -   Stage 2602—Providing Ad Activation Data        -   May be based on Consumer Tracking Module Tracking Data.        -   May be based on captured images.            -   Captured images may be processed on consumer device.            -   Captured images may be communicated to back-end                processing device (e.g., server 110).    -   Stage 2604—Receiving Ad Content        -   The AdDrop™ may comprise interactive content.    -   Stage 2606—Displaying Ad Content        -   The AdDrop™ may comprise Interactive Instructions.    -   Stage 2608—Providing Indication of Ad Interaction        -   Consumer may elect to engage in interaction.        -   Interaction (e.g., tracking) may occur by default.    -   Stage 2610—Providing Feedback Data        -   Transmits Updated Tracking Data.        -   Transmits Interaction Commands.    -   Stage 2612—Receive Updated Content        -   Additional content segments may be revealed in response to            interactivity rules and criteria being met.

IV. Computing Device Architecture

The online platform 100 may be embodied as, for example, but not belimited to, a website, a web application, a desktop application, and amobile application compatible with a computing device. The computingdevice may comprise, but not be limited to, a desktop computer, laptop,a tablet, or mobile telecommunications device. Moreover, the platform100 may be hosted on a centralized server, such as, for example, a cloudcomputing service. Although methods 500 to 800, 2200, 2300, 2400, 2500,and 2600 have been described to be performed by a computing device 2100,it should be understood that, in some embodiments, different operationsmay be performed by different networked elements in operativecommunication with computing device 2100.

Embodiments of the present disclosure may comprise a system having amemory storage and a processing unit. The processing unit coupled to thememory storage, wherein the processing unit is configured to perform thestages of methods 500 to 800, 2200, 2300, 2400, 2500, and 2600.

FIG. 21 is a block diagram of a system including computing device 2100.Consistent with an embodiment of the disclosure, the aforementionedmemory storage and processing unit may be implemented in a computingdevice, such as computing device 2100 of FIG. 21. Any suitablecombination of hardware, software, or firmware may be used to implementthe memory storage and processing unit. For example, the memory storageand processing unit may be implemented with computing device 2100 or anyof other computing devices 2118, in combination with computing device2100. The aforementioned system, device, and processors are examples andother systems, devices, and processors may comprise the aforementionedmemory storage and processing unit, consistent with embodiments of thedisclosure.

With reference to FIG. 21, a system consistent with an embodiment of thedisclosure may include a computing device or cloud service, such ascomputing device 2100. Computing device 2100 may reside in the cloud. Ina basic configuration, computing device 2100 may include at least oneprocessing unit 2102 and a system memory 2104. Depending on theconfiguration and type of computing device, system memory 2104 maycomprise, but is not limited to, volatile (e.g., random access memory(RAM)), non-volatile (e.g., read-only memory (ROM)), flash memory, orany combination. System memory 2104 may include operating system 2105,one or more programming modules 2106, and may include a program data2107. Operating system 2105, for example, may be suitable forcontrolling computing device 2100's operation. In one embodiment,programming modules 2106 may include image encoding module, machinelearning module and image classifying module. Furthermore, embodimentsof the disclosure may be practiced in conjunction with a graphicslibrary, other operating systems, or any other application program andis not limited to any particular application or system. This basicconfiguration is illustrated in FIG. 21 by those components within adashed line 2108.

Computing device 2100 may have additional features or functionality. Forexample, computing device 2100 may also include additional data storagedevices (removable and/or non-removable) such as, for example, magneticdisks, optical disks, or tape. Such additional storage is illustrated inFIG. 21 by a removable storage 2109 and a non-removable storage 2110.Computer storage media may include volatile and nonvolatile, removableand non-removable media implemented in any method or technology forstorage of information, such as computer readable instructions, datastructures, program modules, or other data. System memory 2104,removable storage 2109, and non-removable storage 2110 are all computerstorage media examples (i.e., memory storage.) Computer storage mediamay include, but is not limited to, RAM, ROM, electrically erasableread-only memory (EEPROM), flash memory or other memory technology,CD-ROM, digital versatile disks (DVD) or other optical storage, magneticcassettes, magnetic tape, magnetic disk storage or other magneticstorage devices, or any other medium which can be used to storeinformation and which can be accessed by computing device 2100. Any suchcomputer storage media may be part of device 2100. Computing device 2100may also have input device(s) 2112 such as a keyboard, a mouse, a pen, asound input device, a touch input device, etc. Output device(s) 2114such as a display, speakers, a printer, etc. may also be included. Theaforementioned devices are examples and others may be used.

Computing device 2100 may also contain a communication connection 2116that may allow device 2100 to communicate with other computing devices2118, such as over a network in a distributed computing environment, forexample, an intranet or the Internet. Communication connection 2116 isone example of communication media. Communication media may typically beembodied by computer readable instructions, data structures, programmodules, or other data in a modulated data signal, such as a carrierwave or other transport mechanism, and includes any information deliverymedia. The term “modulated data signal” may describe a signal that hasone or more characteristics set or changed in such a manner as to encodeinformation in the signal. By way of example, and not limitation,communication media may include wired media such as a wired network ordirect-wired connection, and wireless media such as acoustic, radiofrequency (RF), RFID, modem, beacon technology, infrared, and othercloud-based wireless media. The term computer readable media as usedherein may include both storage media and communication media.

As stated above, a number of program modules and data files may bestored in system memory 2104, including operating system 2105. Whileexecuting on processing unit 2102, programming modules 2106 (e.g.,application 2120) may perform processes including, for example, stagesof one or more of methods 500 to 800 as described above. Theaforementioned process is an example, and processing unit 2102 mayperform other processes. Other programming modules that may be used inaccordance with embodiments of the present disclosure may include imageencoding applications, machine learning application, image classifiersetc.

Generally, consistent with embodiments of the disclosure, programmodules may include routines, programs, components, data structures, andother types of structures that may perform particular tasks or that mayimplement particular abstract data types. Moreover, embodiments of thedisclosure may be practiced with other computer system configurations,including hand-held devices, multiprocessor systems,microprocessor-based or programmable consumer electronics,minicomputers, mainframe computers, and the like. Embodiments of thedisclosure may also be practiced in distributed computing environmentswhere tasks are performed by remote processing devices that are linkedthrough a communications network. In a distributed computingenvironment, program modules may be located in both local and remotememory storage devices.

Furthermore, embodiments of the disclosure may be practiced in anelectrical circuit comprising discrete electronic elements, packaged orintegrated electronic chips containing logic gates, a circuit utilizinga microprocessor, or on a single chip containing electronic elements ormicroprocessors. Embodiments of the disclosure may also be practicedusing other technologies capable of performing logical operations suchas, for example, AND, OR, and NOT, including but not limited tomechanical, optical, fluidic, and quantum technologies. In addition,embodiments of the disclosure may be practiced within a general purposecomputer or in any other circuits or systems.

Embodiments of the disclosure, for example, may be implemented as acomputer process (method), a computing system, or as an article ofmanufacture, such as a computer program product or computer readablemedia. The computer program product may be a computer storage mediareadable by a computer system and encoding a computer program ofinstructions for executing a computer process. The computer programproduct may also be a propagated signal on a carrier readable by acomputing system and encoding a computer program of instructions forexecuting a computer process. Accordingly, the present disclosure may beembodied in hardware and/or in software (including firmware, residentsoftware, micro-code, etc.). In other words, embodiments of the presentdisclosure may take the form of a computer program product on acomputer-usable or computer-readable storage medium havingcomputer-usable or computer-readable program code embodied in the mediumfor use by or in connection with an instruction execution system. Acomputer-usable or computer-readable medium may be any medium that cancontain, store, communicate, propagate, or transport the program for useby or in connection with the instruction execution system, apparatus, ordevice.

The computer-usable or computer-readable medium may be, for example butnot limited to, an electronic, magnetic, optical, electromagnetic,infrared, or semiconductor system, apparatus, device, cloud-computing,or propagation medium. More specific computer-readable medium examples(a non-exhaustive list), the computer-readable medium may include thefollowing: an electrical connection having one or more wires, a portablecomputer diskette, a random access memory (RAM), a read-only memory(ROM), an erasable programmable read-only memory (EPROM or Flashmemory), an optical fiber, and a portable compact disc read-only memory(CD-ROM). Note that the computer-usable or computer-readable mediumcould even be paper or another suitable medium upon which the program isprinted, as the program can be electronically captured, via, forinstance, optical scanning of the paper or other medium, then compiled,interpreted, or otherwise processed in a suitable manner, if necessary,and then stored in a computer memory, which may reside in a cloud.

Embodiments of the present disclosure, for example, are described abovewith reference to block diagrams and/or operational illustrations ofmethods, systems, and computer program products according to embodimentsof the disclosure. The functions/acts noted in the blocks may occur outof the order as shown in any flowchart. For example, two blocks shown insuccession may in fact be executed substantially concurrently or theblocks may sometimes be executed in the reverse order, depending uponthe functionality/acts involved.

While certain embodiments of the disclosure have been described, otherembodiments may exist. Furthermore, although embodiments of the presentdisclosure have been described as being associated with data stored inmemory and other storage mediums, data can also be stored on or readfrom other types of computer-readable media, such as secondary storagedevices, like hard disks, solid state storage (e.g., USB drive), or aCD-ROM, a carrier wave from the Internet, or other forms of RAM or ROM.Further, the disclosed methods' stages may be modified in any manner,including by reordering stages and/or inserting or deleting stages,without departing from the disclosure.

All rights including copyrights in the code included herein are vestedin and the property of the Applicant. The Applicant retains and reservesall rights in the code included herein, and grants permission toreproduce the material only in connection with reproduction of thegranted patent and for no other purpose.

V. Aspects

The following disclose various Aspects of the present disclosure. Thevarious Aspects are not to be construed as patent aspects unless thelanguage of the Aspect appears as a patent aspect. The Aspects describevarious non-limiting embodiments of the present disclosure. The aspectsdo not add any new matter but rather provide additional discussionsurrounding the matter disclosed in the foregoing portions of thespecification.

Aspect 1. A method comprising:

registering asset data, wherein registering the asset data comprises atleast one of the following:

-   -   registering an image, and    -   registering at least one geolocation associated with the image;

receiving media content to be associated the registered asset data,wherein the media content is configured to be operative with at leastone of the following: a content interaction layer and a device trackinglayer,

-   -   wherein the content interaction layer is configured to enable:        -   an interaction with a consumer of the media content in            conjunction with, at least in part, the media content, and    -   wherein the device tracking layer is configured to enable:        -   a tracking of at least one action performed by the consumer            of the media content in conjunction with, at least in part,            the media content;

specifying at least one rule for transmitting the media content, whereinspecifying the at least one rule comprises specifying at least one ofthe following:

-   -   a first rule associated with at least one element of profile        data corresponding with the consumer,    -   a second rule associated with at least one action performed by        the consumer, and    -   a third rule associated with a consumer location;

receiving captured content from a device associated with the consumer;

processing the captured content to detect the image within the capturedcontent;

determining if the at least one rule is met; and

transmitting the media content when the at least one rule is met.

Aspect 2. The method of aspect 1, wherein determining if the at leastone rule is met comprises retrieving the consumer location.

Aspect 3. The method of aspect 2, wherein determining if the at leastone rule is met further comprises comparing the consumer location to afirst geolocation.

Aspect 4. The method of aspect 3, determining if the at least one ruleis met further comprises:

tracking the consumer location; and

comparing the consumer location to a second geolocation.

Aspect 5. The method of aspect 1, wherein determining if the at leastone rule is met comprises receiving an indication that the consumer hasperformed the at least one action.

Aspect 6. The method of aspect 5, wherein receiving the indication thatthe consumer has performed the at least one action comprises determiningthat the consumer has interacted with the media content.

Aspect 7. The method of aspect 5, further comprising, in response toreceiving the indication that the consumer has performed the at leastone action, determining that a conversion metric has been met.

Aspect 8. The method of aspect 5, further comprising updating the mediacontent in response to the consumer having performed the at least oneaction.

Aspect 9. The method of aspect 1, wherein registering the imagecomprises registering a brand asset.

Aspect 10. The method of aspect 9, wherein registering the brand assetcomprises registering at least one of the following:

a trade name,

a trade design,

a trade logo, and

a source-identifier associated with a brand.

Aspect 11. The method of aspect 9, wherein processing the capturedcontent comprises processing the captured content to ascertain an objectwithin the captured content that corresponds to the brand asset.

Aspect 12. The method of aspect 9, further comprises ascertaining thatthe brand asset is present within the captured content.

Aspect 13. The method of aspect 1, wherein transmitting the mediacontent comprises delivering a plurality of content types, wherein eachof the plurality of content types is configured to be delivered based ontailored rules.

Aspect 14. The method of aspect 13, further comprising tailoring atleast one of: a content type and a rule to the at least one element ofprofile data associated with the consumer.

Aspect 15. The method of aspect 13, further comprising tailoring atleast one of: a content type and a rule to a characteristic of a devicetype associated with the consumer.

Aspect 16. The method of aspect 5, wherein receiving the indication thatthe consumer has performed the at least one action comprisescommunicating with the device tracking layer operated on at least onedevice associated with the consumer.

Aspect 17. The method of aspect 16, wherein receiving the indicationthat the consumer has performed the at least one action comprisesemploying the device tracking layer to track at least one of thefollowing:

location data,

sensor data,

telemetry data,

device usage data, and

a unique identifier.

Aspect 18. The method of aspect 7, further comprising compilinganalytics based on the at least one action.

Aspect 19. The method of aspect 1, wherein transmitting the mediacontent comprises engaging a transmission module configured to transmitthe media content when the consumer is within a proximity to the atleast one geolocation.

Aspect 20. The method of aspect 1, wherein specifying the at least onerule for transmitting the media content further comprises specifying aperiod of time.

Aspect 21. The method of aspect 20, wherein determining if the at leastone rule has been met at least one of the following determining that thecaptured content was received within the period of time.

Aspect 22. The method of aspect 1, wherein specifying the second ruleassociated with the at least one action performed by the consumercomprises specifying interactivity criteria.

Aspect 23. The method of aspect 22, wherein specifying the interactivitycriteria comprises specifying:

a change in a physical location associated with the consumer,

a particular destination to which the consumer must navigate, and

a particular time period in which the consumer must fulfill theinteractivity criteria.

Aspect 24. The method of aspect 23, wherein determining if the at leastone rule is met comprises receiving an indication that the consumer ismoving at a particular path, towards the particular destination andwithin the particular time period.

Aspect 25. The method of aspect 23, wherein determining if the at leastone rule is met comprises tracking the consumer location relative to theinteractivity criteria.

Aspect 26. The method of aspect 1, further comprising whereindetermining if the at least one rule is met comprises tracking, via thedevice tracking layer, telemetry data.

Aspect 27. The method of aspect 25, further comprising updating themedia content upon a fulfillment of the interactivity criteria.

Aspect 28. The method of aspect 1, wherein receiving the media contentcomprises receiving the media content configured to be displayed asaugmented reality content.

Aspect 29. The method of aspect 1, wherein receiving the media contentcomprises receiving the media content configured to be overlaid on thecaptured content from the device associated with the consumer.

Aspect 30. A method comprising:

specifying an advertising asset;

receiving media content to be associated with the advertising asset;

specifying at least one condition for transmitting the media content,wherein specifying the at least one condition comprises specifying atleast one of the following:

-   -   a first condition associated with at least one element of        profile data corresponding with a device configured to receive        the media content,    -   a second condition associated with at least one action performed        by the device, and    -   a third condition associated with a device location;

receiving a content captured by the device;

detecting the advertising asset with the captured content;

determining whether the at least one condition for transmitting themedia content has been met; and

transmitting the media content.

Aspect 31. The method of aspect 30, wherein determining whether the atleast one condition is met comprises retrieving the device location.

Aspect 32. The method of aspect 31, wherein determining whether the atleast one condition is met further comprises comparing the devicelocation to a first geolocation.

Aspect 33. The method of aspect 32, determining whether the at least onecondition is met further comprises:

tracking the device location; and

comparing the device location to a second geolocation.

Aspect 34. The method of aspect 30, wherein determining whether the atleast one condition is met comprises receiving an indication that thedevice has performed the at least one action.

Aspect 35. The method of aspect 34, wherein receiving the indicationthat the device has performed the at least one action comprisesdetermining that a user of the device has interacted with the mediacontent.

Aspect 36. The method of aspect 34, further comprising, in response toreceiving the indication that the device has performed the at least oneaction, determining that a conversion metric has been met.

Aspect 37. The method of aspect 34, further comprising updating themedia content at the device in response to the device having performedthe at least one action.

Aspect 38. The method of aspect 30, wherein specifying the advertisingasset comprises specifying an image.

Aspect 39. The method of aspect 38, wherein specifying the imagecomprises specifying at least one of the following:

a trade name,

a trade design,

a trade logo, and

a source-identifier associated with a brand.

Aspect 40. The method of aspect 38, wherein detecting the advertisingasset with the captured content comprises processing the capturedcontent to ascertain the image within the captured content.

Aspect 41. The method of aspect 30, wherein transmitting the mediacontent comprises delivering a plurality of content types, wherein eachof the plurality of content types is configured to be delivered based ontailored rules.

Aspect 42. The method of aspect 41, further comprising tailoring atleast one of: a content type and a rule to a characteristic of a devicetype.

Aspect 43. The method of aspect 34, wherein receiving the indicationthat the device has performed the at least one action comprisescommunicating with a device tracking layer operated on the device.

Aspect 44. The method of aspect 43, wherein receiving the indicationthat the device has performed the at least one action comprisesemploying the device tracking layer to track at least one of thefollowing:

location data,

sensor data,

telemetry data,

device usage data, and

a unique identifier.

Aspect 45. The method of aspect 44, further comprising compilinganalytics based on the at least one action.

Aspect 46. The method of aspect 30, wherein transmitting the mediacontent comprises engaging a transmission module configured to transmitthe media content when the device is within a proximity to the specifieddevice location.

Aspect 47. The method of aspect 30, wherein specifying the at least onecondition for transmitting the media content further comprisesspecifying a period of time.

Aspect 48. The method of aspect 47, wherein determining whether the atleast one condition has been met at least one of the followingdetermining that the captured content was received within the period oftime.

Aspect 49. The method of aspect 30, wherein specifying the secondcondition associated with the at least one action performed by thedevice comprises specifying interactivity criteria.

Aspect 50. The method of aspect 49, wherein specifying the interactivitycriteria comprises specifying:

a change in a physical location associated with the device,

a particular destination at which the device must arrive, and

a particular time period in which the device must indicate a fulfillmentof the interactivity criteria.

Aspect 51. The method of aspect 50, wherein determining whether the atleast one condition is met comprises receiving an indication that thedevice is moving at a particular path, towards the particulardestination and within the particular time period.

Aspect 52. The method of aspect 49, wherein determining whether the atleast one condition is met comprises tracking the device locationrelative to the interactivity criteria.

Aspect 53. The method of aspect 30, further comprising whereindetermining whether the at least one condition is met comprisestracking, via a device tracking layer, telemetry data.

Aspect 54. The method of aspect 49, further comprising updating themedia content upon a fulfillment of the interactivity criteria.

Aspect 55. The method of aspect 30, wherein receiving the media contentcomprises receiving the media content configured to be displayed asaugmented reality content.

Aspect 56. The method of aspect 30, wherein receiving the media contentcomprises receiving the media content configured to be overlaid on thecontent captured by the device.

Aspect 57. A computer-readable medium comprising a set of instructionswhich when executed perform a method, the method comprising:

specifying a brand asset, wherein specifying the brand asset comprisesspecifying at least one of the following:

-   -   a trade name,    -   a trade dress,    -   a logo, and    -   a source-identifier associated with a brand;

specifying interactive content to be associated with the brand asset,

-   -   wherein the interactive content is configured to be operative        with a content interaction layer on a device configured to        receive the interactive content,        -   wherein the content interaction layer is configured to            enable an interaction between a user of the device and the            interactive content;

specifying at least one condition for transmitting the interactivecontent, wherein specifying the at least one condition comprisesspecifying at least one action performed by the device;

receiving a captured content from the device;

detecting the brand asset with the captured content;

determining whether the at least one condition for transmitting theinteractive content has been met; and

transmitting the interactive content.

Aspect 58. The computer-readable medium of aspect 57, whereindetermining whether the at least one condition is met comprisesretrieving a device location.

Aspect 59. The computer-readable medium of aspect 58, whereindetermining whether the at least one condition is met further comprisescomparing the device location to a first geolocation.

Aspect 60. The computer-readable medium of aspect 59, determiningwhether the at least one condition is met further comprises:

tracking the device location; and

comparing the device location to a second geolocation.

Aspect 61. The computer-readable medium of aspect 57, whereindetermining whether the at least one condition is met comprisesreceiving an indication that the device has performed the at least oneaction.

Aspect 62. The computer-readable medium of aspect 61, wherein receivingthe indication that the device has performed the at least one actioncomprises determining that the user has interacted with the interactivecontent.

Aspect 63. The computer-readable medium of aspect 61, furthercomprising, in response to receiving the indication that the device hasperformed the at least one action, determining that a conversion metrichas been met.

Aspect 64. The computer-readable medium of aspect 61, wherein receivingthe indication that the device has performed the at least one actioncomprises communicating with a device tracking layer operated on thedevice.

Aspect 65. The computer-readable medium of aspect 64, wherein receivingthe indication that the device has performed the at least one actioncomprises employing the device tracking layer to track at least one ofthe following:

location data,

sensor data,

telemetry data,

device usage data, and

a unique identifier.

Aspect 66. The computer-readable medium of aspect 65, further comprisingcompiling analytics based on the at least one action.

Aspect 67. The computer-readable medium of aspect 57, wherein specifyingthe at least one condition for transmitting the interactive contentfurther comprises specifying a location.

Aspect 68. The computer-readable medium of aspect 67, whereintransmitting the interactive content comprises engaging a transmissionmodule configured to transmit the interactive content when the device iswithin a proximity to a specified location.

Aspect 69. The computer-readable medium of aspect 57, wherein specifyingthe at least one condition for transmitting the interactive contentfurther comprises specifying a period of time.

Aspect 70. The computer-readable medium of aspect 69, whereindetermining whether the at least one condition has been met at least oneof the following determining that the captured content was receivedwithin the period of time.

Aspect 71. The computer-readable medium of aspect 57, wherein specifyingthe at least one action performed by the device comprises specifyinginteractivity criteria.

Aspect 72. The computer-readable medium of aspect 71, wherein specifyingthe interactivity criteria comprises specifying:

a change in a physical location associated with the device,

a particular destination at which the device must arrive, and

a particular time period in which the device must indicate a fulfillmentof the interactivity criteria.

Aspect 73. The computer-readable medium of aspect 72, whereindetermining whether the at least one condition is met comprisesreceiving an indication that the device is moving at a particular path,towards the particular destination and within the particular timeperiod.

Aspect 74. The computer-readable medium of aspect 71, whereindetermining whether the at least one condition is met comprises trackinga device location relative to the interactivity criteria.

Aspect 75. The computer-readable medium of aspect 57, further comprisingwherein determining whether the at least one condition is met comprisestracking, via a device tracking layer, telemetry data.

Aspect 76. The computer-readable medium of aspect 71, further comprisingupdating the interactive content upon a fulfillment of the interactivitycriteria.

Aspect 77. The computer-readable medium of aspect 57, further comprisingupdating the interactive content at the device in response to the devicehaving performed the at least one action.

Aspect 78. The computer-readable medium of aspect 57, wherein detectingthe brand asset with the captured content comprises processing thecaptured content to detect an image within the captured content.

Aspect 79. The computer-readable medium of aspect 57, wherein specifyingthe interactive content comprises receiving the interactive contentconfigured to be displayed as augmented reality content.

Aspect 80. The computer-readable medium of aspect 57, wherein specifyingthe interactive content comprises receiving the interactive contentconfigured to be overlaid on the captured content from the device.

Aspect 81. The computer-readable medium of aspect 57, wherein specifyingthe interactive content comprises specifying a uniform resource locator(URL) at which the interactive content can be provided.

Aspect 82. The computer-readable medium of aspect 81, whereintransmitting the interactive content comprises transmitting the URL.

Aspect 83. The computer-readable medium of aspect 57, further comprisingassociating a digitized image code with the brand asset.

Aspect 84. The computer-readable medium of aspect 83, wherein detectingthe brand asset within the captured content comprises detecting thedigitized image code.

Aspect 85. A method of geolocation and time based advertising, themethod comprising:

generating, using a processor, a user interface configured to bedisplayed on a client device;

transmitting, using a communication interface, the user interface to theclient device;

receiving, using the communication interface, a first geolocation fromthe client device based on a user interaction with the user interface;

receiving, using the communication interface, an advertisement contentfrom the client device;

creating, using the processor, an association between the firstgeolocation and the advertisement content;

storing, using a storage device, each of the first geolocation, theadvertisement content and the association;

receiving, using the communication interface, a second geolocation froma mobile computing device;

comparing, using the processor, the second geolocation with the firstgeolocation; and

transmitting, using the communication interface, the advertisementcontent to the mobile computing device based on the comparing.

Aspect 86. The method of aspect 85, wherein the first geolocation isassociated with at least one of a tradition signage, a digital signageand a virtual signage.

Aspect 87. The method of aspect 85, wherein the advertisement contentcomprises each of an advertisement, a category associated with theadvertisement, an optical code, a promotional code, an expiration dateassociated with the promotional code and a URL of a webpage, wherein themethod further comprises:

receiving, using the communication interface, the advertisement from theclient device, wherein the advertisement comprises at least one of atext, an image, an audio and a video;

receiving, using the communication interface, the category from theclient device;

receiving, using the communication interface, the optical code from theclient device;

receiving, using the communication interface, each of the promotionalcode and the expiration date from the client device; and

receiving, using the communication interface, the URL from the clientdevice.

Aspect 88. The method of aspect 87, further comprising:

receiving, using an input unit of the mobile device, the category from auser of the mobile device;

displaying, using a display unit of the mobile device, the advertisementassociated with the category.

Aspect 89. The method of aspect 85, wherein the advertisement contentcomprises of a URL of a webpage, wherein the URL is uniquely associatedwith the first geolocation, wherein the method further comprises:

receiving, using the communication interface, the URL from the mobiledevice; and

detecting, using the processor, a consumption of the advertisementcontent by the mobile device based on receiving the URL.

Aspect 90. The method of aspect 89, further comprising transmitting,using the communication interface, a cookie to the mobile device,wherein the cookie is configured to track user activity on the mobiledevice.

Aspect 91. The method of aspect 90, further comprising generating, usingthe processor, advertisement statistics based on detecting theconsumption of the advertisement.

Aspect 92. The method of aspect 91, wherein the advertisement statisticscomprises at least one of number of views of the advertisement content,number of actions performed on the advertisement content, number ofsaves performed on the advertisement content, and number of sharesperformed on the advertisement content.

Aspect 93. The method of aspect 85, further comprises receiving, usingthe communication interface, a radius from the client device, whereinthe radius defines a region centered on the first geolocation, whereincomparing the first geolocation with the second geolocation comprisesdetermining whether the second geolocation falls within the region.

Aspect 94. The method of aspect 85, wherein the communication interfacecomprises a long range communication interface configured to providecommunication between an online platform for geolocation and time basedadvertising and each of the client device and the mobile device.

Aspect 95. The method of aspect 85, wherein the communication interfacecomprises a short range communication interface and a long rangecommunication interface, wherein the long range communication interfaceis configured to provide communication between an online platform forgeolocation and time based advertising and the client device, whereinthe short range communication interface is configured to providecommunication between a beacon and the mobile device, wherein the beaconis located in a vicinity of the first geolocation.

Aspect 96. The method of aspect 85, further comprising:

receiving, using an input unit of the mobile device, a pin drop actionfrom a user of the mobile device, wherein the pin drop action isreceived when the mobile device is in a vicinity of the firstgeolocation;

storing, using a storage of the mobile device, each of the firstgeolocation and the advertisement content;

receiving, using the input unit, a selection corresponding to the pindrop action; and

displaying, using a display of the mobile device, the advertisementcontent based on the selection.

Aspect 97. The method of aspect 85, wherein the mobile device comprisesat least one of a smartphone and a vehicle navigation system, whereinthe vehicle navigation system includes a map of proximate signage media.

Aspect 98. A platform for geolocation and time based advertising, theonline platform comprising:

-   -   a communication interface configured to:        -   transmit a GUI to a client device;    -   receive a first geolocation from the client device based on a        user interaction with the GUI;        -   receive an advertisement content from the client device;        -   receive a second geolocation from a mobile device;    -   transmit the advertisement content to the mobile device based on        a comparison between the first geolocation and the second        geolocation;    -   a processor configured to:        -   generate the GUI configured to be displayed on the client            device;    -   create an association between the first geolocation and the        advertisement content;    -   compare the second geolocation with the first geolocation; and    -   a storage device configured to store each of the first        geolocation, the advertisement content and the association.

Aspect 99. The platform of aspect 98, wherein the first geolocation isassociated with at least one of a traditional or digital signage and avirtual signage.

Aspect 100. The platform of aspect 98, wherein the advertisement contentcomprises each of an advertisement, a category associated with theadvertisement, an optical code, a promotional code, an expiration dateassociated with the promotional code and a URL of a webpage, wherein thecommunication interface is further configured to:

receive the advertisement from the client device, wherein theadvertisement comprises at least one of a text, an image, an audio and avideo;

receive the category from the client device;

receive the optical code from the client device;

receive each of the promotional code and the expiration date from theclient device; and

receive the URL from the client device.

Aspect 101. The platform of aspect 98, wherein the advertisement contentcomprises of a URL of a webpage, wherein the URL is uniquely associatedwith the first geolocation, wherein the communication interface isfurther configured to receive the URL from the mobile device, whereinthe processor is further configured to detect a consumption of theadvertisement content by the mobile device based on receiving the URL.

Aspect 102. The platform of aspect 98, wherein the communicationinterface is further configured to transmit a cookie to the mobiledevice, wherein the cookie is configured to track user activity on themobile device.

Aspect 103. The online platform of aspect 101, wherein the processor isfurther configured to generate advertisement statistics based ondetecting the consumption of the advertisement.

Aspect 104. The platform of aspect 103, wherein the advertisementstatistics comprises at least one of number of views of theadvertisement content, number of actions performed on the advertisementcontent, number of saves performed on the advertisement content, andnumber of shares performed on the advertisement content.

Aspect 105. The platform of aspect 98, the communication interface isfurther configured to receive a radius from the client device, whereinthe radius defines a region centered on the first geolocation, whereincomparing the first geolocation with the second geolocation comprisesdetermining whether the second geolocation falls within the region.

Aspect 106. The platform of aspect 98, wherein the communicationinterface comprises a long range communication interface configured toprovide communication between an online platform for geolocation andtime based advertising and each of the client device and the mobiledevice.

Aspect 107. The platform of aspect 98, wherein the communicationinterface comprises a short range communication interface and a longrange communication interface, wherein the long range communicationinterface is configured to provide communication between an onlineplatform for geolocation and time based advertising and the clientdevice, wherein the short range communication interface is configured toprovide communication between a beacon and the mobile device, whereinthe beacon is located in a vicinity of the first geolocation.

Aspect 108. The platform of aspect 98, wherein the mobile devicecomprises at least one of a smartphone and a vehicle navigation system.

Aspect 109. A method comprising:

specifying a content distribution campaign, the content distributioncampaign comprising;

-   -   a geolocation, and    -   media content associated with the geolocation;

specifying a plurality of rules for the content distribution campaign,wherein specifying the plurality of rules comprises:

-   -   specifying a first rule corresponding to a period of time,    -   specifying a second rule corresponding to at least one element        of profile data associated with a consumer, and    -   specifying a third rule corresponding to a course of travel        associated with the consumer;

receiving a first indication that the consumer is at a first locationwithin a radius of the geolocation;

assessing, in response to the first indication, the at least one elementof profile data associated with the consumer;

receiving a second indication that the consumer is at a second location;

determining the course of travel based, at least in part, on an analysisof the first location and the second location; and

establishing that the consumer is eligible for the content distributioncampaign when the plurality of rules is satisfied.

Aspect 110. The method of aspect 109, wherein specifying the third rulecorresponding to the course of travel associated with the consumercomprises specifying a destination as the second location.

Aspect 111. The method of aspect 109, further comprising providing afirst aspect of the media content associated with the contentdistribution campaign when the following delivery rules are satisfied:

the first rule corresponding to the period of time, and

the second rule corresponding to the at least one element of profiledata associated with the consumer.

Aspect 112. The method of aspect 111, further comprising tracking theconsumer during the course of travel.

Aspect 113. The method of aspect 111, further comprising providing asecond aspect of the media content associated with the contentdistribution campaign when the third rule associated with the secondlocation is satisfied.

Aspect 114. The method of aspect 111, further comprising, receiving athird indication that the consumer has interacted with the first aspectof the media content during the course of travel.

Aspect 115. The method of aspect 114, wherein specifying the first rulecomprises specifying a limited timeframe, during the course of travel,in which the consumer has to interact with the first aspect of the mediacontent.

Aspect 116. The method of aspect 114, further comprising tracking theconsumer during the course of travel in response to the thirdindication.

Aspect 117. The method of aspect 116, wherein tracking the consumerduring the course of travel comprises receiving, from a mobile computingdevice associated with the consumer, at least one of the following:

location data,

sensor data,

telemetry data,

device usage data, and

a unique identifier.

Aspect 118. The method of aspect 115, further comprising providing asecond aspect of the media content associated with the contentdistribution campaign when the third rule associated with the secondlocation is satisfied.

Aspect 119. The method of aspect 109, wherein specifying the first rulecomprises specifying a limited timeframe, during the course of travel,in which the consumer is eligible to receive the media contentassociated with the content distribution campaign.

Aspect 120. The method of aspect 111, wherein specifying the first rulecomprises specifying a limited timeframe, during the course of travel,in which the consumer is eligible to receive a second aspect of themedia content associated with the content distribution campaign.

Aspect 121. A method comprising:

specifying a content distribution campaign comprising media contentassociated with a geolocation;

specifying a plurality of rules for the content distribution campaign,wherein specifying the plurality of rules comprises:

-   -   specifying the geolocation,    -   specifying a period of time, and    -   specifying at least one action to be performed by a consumer;

receiving a first indication that the consumer is within a radius of thegeolocation;

tracking the consumer in response to receiving the first indication todetermine whether the consumer has performed the at least one action;and

establishing that the consumer is eligible for the content distributioncampaign when the plurality of rules is satisfied.

Aspect 122. The method of aspect 121, wherein specifying the at leastone action comprises specifying at least one of the following:

a target destination; and

a particular path towards the target destination.

Aspect 123. The method of aspect 121, further comprising:

receiving a second indication that the consumer is engaged in apotential fulfillment of the at least one action.

Aspect 124. The method of aspect 123, wherein receiving the secondindication comprises establishing that the consumer is performing atleast one of the following actions: moving at a particular path, towardsa target destination, and within the period of time.

Aspect 125. The method of aspect 123, further comprising:

providing a first aspect of the media content in response to the firstindication.

Aspect 126. The method of aspect 125, further comprising providing, upona fulfillment of the at least one action, a second aspect of the mediacontent.

Aspect 127. The method of aspect 126, wherein the second aspect of themedia content comprises a modification of the first aspect of the mediacontent.

Aspect 128. A method, comprising:

defining at least one of the following for a registered asset:

a physical asset, and

a virtual asset;

-   -   defining a media content associated with the registered asset,        the media content comprising a first message and a second        message;    -   defining a consumer audience segment to be delivered the media        content;    -   defining a set of rules for providing the media content to the        consumer audience segment, the set of rules comprising:        -   a first rule corresponding a consumer's location in            association with the registered asset, and        -   a second rule corresponding to at least one action performed            by a consumer during a course of travel related to the            consumer's location in association with the registered            asset;    -   receiving a first determination that the first rule has been        satisfied;    -   associating the first message with the consumer upon the first        rule being satisfied;    -   receiving a second determination that the second rule has been        satisfied; and    -   associating the second message with the consumer upon the second        rule being satisfied.

Aspect 129. The method of aspect 128, wherein defining the set of rulesfurther comprises defining at least one additional rule specifying thefollowing:

the consumer's relative presence at a first location associated adelivery of the first message;

the consumer's relative presence at a second location associated with adelivery of the second message;

the consumer's path from the first location to the second location; and

a period of time in which the consumer traveled from the first locationto the second location.

Aspect 130. The method of aspect 129, further comprising providing themedia content to the consumer.

Aspect 131. The method of aspect 130, wherein providing the mediacontent comprises:

providing the first message when the at least one additional rule hasnot been satisfied, and

providing the second message when the at least one additional rule hasbeen satisfied.

The following is claimed:
 1. A computer-readable medium having a set ofinstructions which when executed perform a method, the methodcomprising: registering mobile asset; registering content associatedwith the mobile asset; tracking a location of the mobile asset, themobile asset being: configured to propagate through space; associatedwith the content to be transmitted to at least one device in proximityto the mobile asset as the mobile asset propagates through the space;receiving a specification of at least one rule for transmitting thecontent, wherein receiving the specification of the at least one rulecomprises specifying at least one of the following: a first ruleassociated with at least one element of profile data corresponding tothe at least one device, and a second rule associated with at least oneaction performed by the at least one device; receiving an indicationthat the at least one device is in proximity to the location of themobile asset; determining whether the at least one rule is met; andtransmitting the content associated with the mobile asset to the atleast one device.
 2. The computer-readable medium of claim 1, whereindetermining whether the at least one rule for transmitting the contentis met comprises receiving an indication of the at least one action. 3.The computer-readable medium of claim 2, wherein receiving theindication of the at least one action being performed comprisesreceiving the indication of the at least one action being performedwithin a designated period of time.
 4. The computer-readable medium ofclaim 1, wherein receiving the specification of the at least one rulefor transmitting the content further comprises receiving at least one ofthe following: a third rule defining a period of time, and a fourth ruleassociated with a geolocation of the at least one device subsequent to atransmission of the content to the at least one device.
 5. Thecomputer-readable medium of claim 4, further comprising determiningwhether at least one rule for updating the content is met.
 6. Thecomputer-readable medium of claim 5, wherein determining whether the atleast one rule for updating the content is met comprises receiving, fromthe at least one device, an indication of the at least one action. 7.The computer-readable medium of claim 6, wherein receiving, from the atleast one device, the indication of the at least one action comprisesreceiving, from the at least one device, the indication of the at leastone action within the period of time.
 8. The computer-readable medium ofclaim 1, wherein the content associated with the mobile asset isconfigured to be operative with a content interaction layer on the atleast one device, wherein the content interaction layer is configured toenable an interaction between a user of the at least one device and thecontent.
 9. The computer-readable medium of claim 1, wherein receivingthe specification of the second rule associated with the at least oneaction further comprises receiving a specification of at least oneinteractivity criterion associated with the content.
 10. Thecomputer-readable medium of claim 9, further comprising receiving anindication that the at least one device has performed the at least oneinteractivity criterion.
 11. The computer-readable medium of claim 10,further comprising updating the content in response to receiving theindication that the at least one device has performed the at least oneinteractivity criterion.
 12. The computer-readable medium of claim 9,wherein receiving the specification of the at least one interactivitycriterion comprises receiving a specification of at least one of thefollowing: a change in a physical location associated with the at leastone device, a destination at which the at least one device must arrive,and a time period in which the at least one device must indicate afulfillment of the at least one interactivity criterion.
 13. Thecomputer-readable medium of claim 12, further comprising determiningwhether the at least one interactivity criterion is met.
 14. Thecomputer-readable medium of claim 13, wherein determining whether the atleast one interactivity criterion is met comprises receiving at leastone of the following: an indication of the at least one device movingtowards the destination, and the indication within the time period. 15.The computer-readable medium of claim 2, wherein receiving theindication of the at least one action comprises receiving the indicationfrom a device tracking layer configured on the at least one device. 16.The computer-readable medium of claim 15, wherein receiving theindication of the at least one action comprises receiving at least oneof the following: location data, sensor data, telemetry data, deviceusage data, and a unique identifier.
 17. The computer-readable medium ofclaim 16, further comprising compiling analytics based on the indicationof the at least one action.
 18. The computer-readable medium of claim17, wherein compiling the analytics further comprises determining that aconversion metric has been met.
 19. The computer-readable medium ofclaim 1, wherein registering the mobile asset comprises establishing asource for location tracking data associated with the mobile asset, thesource comprising a computing device in communication with a locationtracking technology associated with the mobile asset.
 20. Thecomputer-readable medium of claim 1, wherein registering the mobileasset comprises establishing a communication with a location trackingtechnology associated with the mobile asset.
 21. The computer-readablemedium of claim 1, wherein registering the mobile asset comprisesregistering any one of the following: a bus having at least one mediaassociated with the bus, and a vehicle having the at least one mediaassociated with the vehicle.
 22. The computer-readable medium of claim1, further comprising determining whether the at least one device is inproximity to the mobile asset based on an indication provided by abeacon associated with the mobile asset.
 23. The computer-readablemedium of claim 22, wherein transmitting the content associated with themobile asset to the at least one device comprises triggering the beaconto transmit the content associated with the mobile asset to the at leastone device.
 24. A system comprising: a memory storage; and a processingunit coupled to the memory storage, wherein the processing unit isoperative to: receive a specification of a brand asset, wherein thebrand asset comprises as vehicle, receive a specification of at leastone media to be transmitted to at least one mobile device in proximityto the brand asset, receive a specification of at least one conditionfor transmitting the at least one media, wherein the at least onecondition comprises at least one action performed by the at least onedevice, receive an indication that the at least one device is inproximity to a location of the brand asset, determine whether the atleast one condition is met; and transmit the at least one mediaassociated with the brand asset to the at least one device.
 25. Thesystem of claim 24, wherein the at least one action corresponds to atleast one interactivity criterion associated with the at least onemedia.
 26. The system of claim 25, wherein the processing unit isfurther operative to receive an indication that the at least one devicehas performed the at least one interactivity criterion.
 27. The systemof claim 26, wherein the processing unit is further operative to updatea content of the at least one media in response to receiving theindication that the at least one device has performed the at least oneinteractivity criterion.
 28. The system of claim 25, wherein the atleast one interactivity criterion comprises at least one of thefollowing: a change in a physical location associated with the at leastone device, a destination at which the at least one device must arrive,and a time period in which the at least one device must indicate afulfillment of the at least one interactivity criterion.
 29. The systemof claim 28, wherein the processing unit is further configured todetermine whether the at least one interactivity criterion is met. 30.The system of claim 28, wherein the processing unit being furtherconfigured to determine whether the at least one interactivity criterionis met comprises the processing unit being further configured to receiveat least one of the following: an indication of the at least one devicemoving towards the destination, and the indication within the timeperiod.